Senior Digital Events Specialist (Remote)
AuditBoard$76,000 - $114,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Communications TechnologyIndustries
Requirements
The ideal candidate will have a proven track record in planning, promoting, and executing online events such as webinars and virtual conferences. They should be skilled in managing event platforms, driving attendee engagement, and collaborating effectively with sales and content teams to align messaging. Experience in developing virtual programs for target accounts and delivering EMEA-specific versions of global programs is essential. A strong understanding of ROI within target account sets and the ability to manage vendors, agencies, and contractors are also required. The role demands confidence, charisma, and professionalism to act as the face of the organization during virtual events, along with the ability to build trust with target accounts and create clarity regarding Twilio's strategy, solutions, and product relevance.
Responsibilities
The Senior Field Marketing Manager will be responsible for developing, socializing, and executing marketing strategies and plans for virtual events in alignment with marketing and sales priorities. This includes planning, coordinating, and executing top-of-funnel, mid-funnel, and product awareness events. They will manage vendors, agencies, and contractors to ensure successful execution. The role involves acting as the host and engaging presence for virtual events, ensuring all interactions reflect Twilio's mission, vision, and values. A key responsibility is partnering with Campaigns, Performance Marketing, Product Marketing, EEP, and SDR teams to develop virtual event programs that drive revenue growth, and collaborating with GTM teams to define target account sets and build joint execution plans. The manager will also work with global teams to identify opportunities for joint delivery or adaptation of regional execution to maximize ROI from virtual events. Additionally, they will activate connected sales and marketing execution to maximize marketing spend to revenue, manage business performance, drive new business growth, and report on virtual event performance metrics across the funnel to keep stakeholders updated.
Skills
Virtual Events
Webinars
Virtual Conferences
Event Platforms
Lead Generation
Brand Visibility
Marketing Strategy
Sales Alignment
Content Collaboration
ROI Analysis
EMEA Market
Twilio
Cloud communications platform for developers
About Twilio
Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$243.9MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees