Senior Field Marketing Manager at 8x8

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Telecommunications, Customer ExperienceIndustries

Requirements

Strategic thinker with strong execution capabilities
Expertise in field marketing, digital marketing, and demand management
Analytical approach to tracking pipeline performance
Close collaboration skills with sales, product marketing, and marketing operations teams
Deep understanding of the enterprise B2B technology landscape
AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth

Responsibilities

Develop comprehensive regional marketing strategies for APAC aligned with global business objectives
Collaborate closely with regional sales leaders to define joint go-to-market priorities, account targeting, and co-marketing programs that support pipeline goals
Conduct market research and analysis to identify target industries, personas, and competitive dynamics
Establish clear performance metrics and KPIs to measure marketing effectiveness, pipeline velocity, and ROI
Partner with regional sales teams to design and execute localized field marketing initiatives that directly support sales pipeline objectives
Plan and manage events such as industry conferences, trade shows, partner roadshows, webinars, and executive roundtables to drive brand visibility and engagement
Provide support to EMEA field marketing initiatives where cross-regional collaboration is required for shared enterprise accounts or global campaigns
Oversee end-to-end logistics, vendor management, and budget tracking for all field marketing programs
Ensure seamless integration between online and offline engagement to deliver a unified customer experience
Own the end-to-end demand management process, encompassing digital marketing, content marketing, and marketing operations channels
Collaborate with product marketing to source content and develop high-impact assets (whitepapers, case studies, success stories) that resonate with enterprise buyers
Implement multi-channel programs including digital advertising, ABM, email nurture, webinars, and syndication campaigns to generate qualified leads
Partner with Marketing Operations and Sales to closely track MQL-to-SQL conversion, ensuring lead quality and timely follow-up for enterprise accounts
Analyze performance data and provide insights to continuously improve pipeline velocity and conversion rates
Lead end-to-end campaign execution from planning through reporting, ensuring alignment with global messaging and regional sales priorities
Manage campaign timelines, budgets, and performance metrics in coordination with relevant teams

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationPipeline ManagementDigital MarketingMarketing StrategyB2B MarketingCPaaSAI ProficiencyAnalytics

Questions & Answers

Common questions about this position

What is the salary or compensation for the Senior Field Marketing Manager role?

This information is not specified in the job description.

Is this Senior Field Marketing Manager position remote or does it require a specific location?

This information is not specified in the job description.

What skills are required for the Senior Field Marketing Manager (APAC) role?

The role requires strategic thinking with strong execution capabilities, expertise in field marketing, digital marketing, and demand management, an analytical approach to tracking pipeline performance, and a deep understanding of the enterprise B2B technology landscape.

What is the company culture like at 8x8?

8x8 seeks Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth.

What makes a strong candidate for this Senior Field Marketing Manager position?

A strong candidate is a strategic thinker with strong execution capabilities, expertise in field marketing, digital marketing, demand management, and analytics, plus experience collaborating with sales teams and understanding B2B tech.

8x8

Cloud communications and collaboration platform

About 8x8

8x8 provides cloud communications and collaboration services to businesses worldwide, offering a suite of tools that enhance communication. Their main product, the 8x8 Experience Communications Platform, combines voice, video, chat, and contact center services into one platform, allowing businesses to manage both customer engagement and internal communications seamlessly. This platform is known for its high call quality and 24/7 customer support in multiple languages. Unlike many competitors, 8x8 operates on a subscription model, which allows for scalability and customization based on specific business needs. The company also offers advanced analytics to help businesses improve their customer experience. 8x8's goal is to provide secure and reliable communication solutions that meet the needs of businesses handling sensitive information.

Campbell, CaliforniaHeadquarters

1987Year Founded

$253.1MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Risks

Increased competition from emerging players like Five9.

Potential security vulnerabilities from third-party integrations.

Rapid technological advancements may outpace current offerings.

Differentiation

8x8 holds over 125 patents, showcasing its commitment to innovation.

Recognized as a leader in Unified Communications by Gartner for 13 consecutive years.

Offers a comprehensive platform unifying customer engagement and internal communications.

Upsides

AI-powered insights enhance decision-making and customer satisfaction.

Video engagement capabilities offer dynamic and personalized customer interactions.

Strong global presence with support in over 55 countries.

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