Senior Email Marketing Manager at Ironclad

San Francisco, California, United States

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$140,000 – $170,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Legal Tech, AIIndustries

Requirements

6+ years of email marketing experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environment
Proven track record of building and scaling email programs that drive measurable business results
Strong copywriting skills with the ability to craft messaging for technical and business audiences
Deep expertise in email marketing platforms (Marketo preferred) and CRM systems (Salesforce)
Advanced knowledge of segmentation, personalization, marketing automation, and A/B testing methodologies
Strong analytical skills with experience interpreting data and translating insights into strategy
Project management excellence with demonstrated ability to manage multiple concurrent initiatives and deliver on tight timelines
Leadership mindset with experience influencing cross-functional teams

Responsibilities

Drive our email marketing strategy, ensuring alignment with broader demand generation and revenue goals
Evolve our newsletter and always-on nurture programs to engage our core personas, continually provide value, and meet people where they are in their journey
Write compelling, conversion-focused copy that resonates with legal and procurement professionals
Design and implement sophisticated segmentation strategies to deliver personalized, relevant content at scale
Continuously test and optimize email performance across subject lines, content, CTAs, timing, and frequency to maximize engagement and conversion rates
Establish and refine email processes and project management systems to improve cross-functional collaboration, efficiency, and output quality
Stay current on email best practices, deliverability standards, and emerging trends to maintain inbox performance and compliance
Experiment with AI tools to improve efficiency, speed up email content creation, and surface new intent signals to enhance targeting and personalization

Skills

Email Marketing

Copywriting

List Segmentation

A/B Testing

Email Analytics

Nurture Campaigns

Newsletter Strategy

Marketing Optimization

Ironclad

Digital platform for automating contract management

About Ironclad

Ironclad is a digital contracting platform that simplifies and automates the entire contract lifecycle for legal teams in large enterprises and fast-growing companies. The platform allows users to create, automate, and track contracts in a straightforward manner, making it easier for legal departments to handle high-volume contracts efficiently. Unlike traditional contract management systems, Ironclad's user-friendly interface reduces complexity and enhances collaboration within legal teams, enabling them to focus on business growth. The company operates on a subscription-based model, offering various tiers that cater to different business needs, ensuring a steady income stream while providing ongoing support and updates. Ironclad's goal is to transform contract management by streamlining processes and improving connectivity within legal departments.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$325MTotal Funding

SERIES_ECompany Stage

Enterprise Software, LegalIndustries

501-1,000Employees

Benefits

Network of mentors - Receive mentorship from our world-class network of mentors, including founders, salespeople, marketers, engineers, and designers.

Health & wellness - Great health care insurance, monthly fitness reimbursement, and seasonal activities like yoga, surfing, and hikes with our dogs are just some of the ways we help take care of employee health and wellness.

Company retreats - Twice yearly, we retreat to local spots like Tahoe or Wine Country for our company off-sites.

Team events - We bond outside of work over games, happy hours, concerts, and more.

Risks

AI accuracy and security concerns may challenge the adoption of Ironclad's Jurist assistant.

Expansion into enterprise markets increases competition with established players like Bloomberg Law.

Integration with systems like NetSuite may face technical challenges requiring significant resources.

Differentiation

Ironclad automates contract workflows, reducing inefficiencies in traditional contract management systems.

The platform's user-friendly design accelerates high-volume contracts and enhances legal team collaboration.

Ironclad's AI-powered assistant, Jurist, offers real-time legal document editing and transparency.

Upsides

Integration with NetSuite and Salesforce enhances platform interoperability for enterprise clients.

The launch of Ironclad Jurist positions the company as a leader in AI-driven legal tech.

Strategic alliances, like with KPMG Law, open new market opportunities and enhance credibility.

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