Madhive

Senior Director, Revenue Data & Analytics

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Technology, AnalyticsIndustries

Requirements

The Senior Director, Revenue Data & Analytics requires a Bachelor's degree in a related field, along with a minimum of 10 years of experience in revenue data analysis and analytics, demonstrating a strong understanding of business intelligence and data-driven decision-making. Experience with advanced analytics techniques, including predictive modeling and data visualization, is essential, as is the ability to manage and mentor a team of BI/Data Analysis professionals.

Responsibilities

This role involves surfacing insights from multiple data sources to support operational decision making, executing and coordinating critical analytics initiatives, providing interpretations of findings and their implications for MadHive, influencing leadership through proactive identification of opportunities and risks, developing solutions to deliver data-driven insights, managing a team of BI/Data Analysis professionals, participating in cross-functional teams, and providing transformational thought leadership for analytics including advanced data modeling and attribution insights across channels.

Skills

Revenue Data Analysis
Business Intelligence
Data-Driven Decision Making
Predictive Modeling
Data Visualization
Data Modeling
Attribution Insights
Data Sources

Madhive

Programmatic advertising for Connected TV campaigns

About Madhive

MadHive focuses on programmatic advertising in the Connected TV (CTV) space, providing tools for clients to plan, execute, and measure their TV ad campaigns. Its platform includes features for performance prediction, custom reporting, and audience targeting across Over-The-Top (OTT) markets in the U.S. What sets MadHive apart is its decisioning engine and data mapping capabilities, which allow for precise targeting in 210 domestic Designated Market Areas (DMAs). The company's goal is to improve the efficiency and effectiveness of TV advertising through advanced technology.

Key Metrics

New York City, New YorkHeadquarters
2016Year Founded
$298MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Risks

Competition from established CTV players like Roku and Amazon could pressure MadHive's market share.
Rapid evolution of privacy regulations may increase MadHive's operational costs.
Reliance on third-party data providers poses risks if partnerships face disruptions.

Differentiation

MadHive integrates secure blockchain technology for privacy-focused advertising solutions.
The platform covers 100% of OTT markets across 210 US DMAs.
MadHive offers customizable solutions, allowing clients to use their own data and systems.

Upsides

Increased demand for privacy-focused advertising aligns with MadHive's blockchain integration.
The rise of cross-platform measurement tools complements MadHive's customer intent data capabilities.
The shift towards programmatic advertising in CTV benefits MadHive's comprehensive solutions.

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