Senior Director, Product Marketing at UiPath

New York, New York, United States

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$200,000 – $255,000Compensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Automation, AIIndustries

Requirements

Education in business, engineering or other related field or equivalent experience
10+ years B2B marketing, consulting or product development experience; ideally in technical product marketing roles or similar
Technical knowledge of AI, GenAI, LLMs, agentic AI, automation
Native English speaker
Strong ability to effectively communicate complex ideas at different stages in the customer buying journey
Ability to create compelling sales collateral and provide constructive feedback to improve content across the team
Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product management/engineering
Ability to effectively communicate with stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills
Growth mindset, adaptability, and a drive for continuous improvement
Ability to navigate emerging and advanced technology trends
Self-starter, passionate about new category creation
Proven experience in leading globally distributed teams in delivering high quality messaging and positioning

Responsibilities

Take the helm of a highly skilled AI product marketing team focused on supporting the creation of the new agentic automation category
Inspire, invent and drive product vision forward in an ever-evolving AI landscape
Craft marketing strategies, go-to-market plans and product vision that resonate with the customer base
Work in a cross-functional manner, collaborating with multiple teams to define strategies and content (internal and external) across all stages of product development, and through different marketing channels
Be proactive, programmatic, data-driven, and optimize for what drives successful product launches and customer deal closing

Skills

Key technologies and capabilities for this role

Product MarketingAIGo-to-MarketMessagingPositioningB2B MarketingProduct LaunchesData-Driven MarketingCross-Functional CollaborationTeam LeadershipAgentic Automation

Questions & Answers

Common questions about this position

What is the salary range for the Senior Director, Product Marketing role?

The salary range is $200K - $255K.

Is this position remote or onsite?

The position is onsite.

What are the key skills and experience required for this role?

Candidates need 10+ years in B2B marketing, consulting or product development, technical knowledge of AI, GenAI, LLMs, and agentic AI, experience leading globally distributed teams, and strong communication skills for cross-functional collaboration.

What is the company culture like at UiPath?

UiPath values curious, self-propelled, generous, and genuine people who thrive in a fast-moving, fast-thinking growth company and care about each other, the company, and its purpose of transforming the world through automation.

What makes a strong candidate for this position?

A strong candidate is a self-starter with a growth mindset, passion for new category creation, technical expertise in AI, proven leadership of globally distributed teams, and the ability to drive data-driven strategies—even if they don't tick every box, passion and equivalent experience are valued.

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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