Senior Director, Paid Marketing at AXS

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Ticketing, MarketingIndustries

Requirements

8-10 years of progressive experience in paid marketing

Responsibilities

Provide strategic leadership over the full paid acquisition funnel, developing a comprehensive performance marketing strategy across paid search, paid social, and programmatic display to drive revenue growth and ROI
Define and oversee frameworks for channel optimization, guiding teams on best practices for bidding, creative testing, segmentation, and budget efficiency
Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies
Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights
Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels
Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis
Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations
Drive operational excellence in campaign execution by implementing scalable systems, automation tools, and performance standards across high-volume campaign environments
Lead, develop, and inspire a team of senior-level channel leads and specialists, creating a culture of accountability, innovation, and high performance
Own hiring strategy and succession planning for the performance marketing function, ensuring depth of expertise and future-ready talent
Act as a senior strategic advisor for client and partner engagements, shaping paid media strategies that align with business objectives and delivering high-level performance insights
Serve as a key marketing stakeholder in company-wide growth planning, contributing to strategic decisions around customer acquisition, media investments, and innovation
Monitor market trends and competitor activity to inform long-term performance marketing strategy, testing new platforms and approaches as needed

Skills

Key technologies and capabilities for this role

Paid SearchPaid SocialProgrammatic DisplayPerformance MarketingMedia PlanningROI OptimizationData-Driven Decision-MakingAttributionBudget ManagementTeam LeadershipAutomationAnalyticsMarTech

Questions & Answers

Common questions about this position

What is the location for this Senior Director, Paid Marketing role?

The role is based in Los Angeles, CA.

What is the annual budget this role will manage?

The role is responsible for maximizing efficiency and revenue growth from a $5M+ annual budget.

What are the key responsibilities of this position?

The role involves leading paid acquisition strategy across Paid Search, Paid Social, and Programmatic Display, overseeing the full paid marketing funnel, managing a $5M+ budget, and collaborating with Analytics, MarTech, and Finance teams.

Does this role involve managing a team?

Yes, the role includes overseeing a team of channel experts.

Who is encouraged to apply for this position?

Exceptional candidates at the Director level are also encouraged to apply.

AXS

Global ticketing platform for events and analytics

About AXS

AXS is a global ticketing platform that utilizes integrated technology and analytics to power primary and resale marketplaces, offering best-in-class ticketing, marketing, and data technology for various events, from music clubs to major sporting events.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer Software, AI & Machine Learning, Consumer GoodsIndustries

201-500Employees

Benefits

Professional Development Budget

Risks

Increased competition from emerging ticketing platforms could erode AXS's market share.

Consumer backlash against high service fees may lead to regulatory scrutiny.

Economic downturns may reduce consumer spending on live events, affecting AXS's revenue.

Differentiation

AXS integrates AI-driven analytics for enhanced ticket sales forecasting and customer insights.

AXS adopts blockchain technology for secure and transparent ticket transactions.

AXS expands virtual and hybrid event ticketing solutions for remote audiences.

Upsides

AXS partners with Lyft to offer transportation options at live events.

AXS launches Apple Wallet tickets at Red Rocks Amphitheatre, enhancing user convenience.

AXS acquires majority stake in WRSTBND to boost its global platform.

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