Senior Director, Marketing UM Latino at Universal Music Group

Miami Beach, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

6+ years experience in marketing related position across record label and entertainment
Ideally, experience in and passion for global music marketing
Understanding of new technology and marketplace powering today and tomorrow’s music industry
Experience in digital marketing, CRM, fan engagement and analytics
Proven ability to build and manage strategic marketing partnerships and build processes to keep these partnerships moving
Strong grasp of collaboration and asset management tools
Excellent presentation, communication and analysis skills
Ability to handle multiple projects and operate effectively in a high-pressured environment
Ability to forge excellent internal communication with team members and build excellent professional working relationships
Creative, innovative, detail-oriented, and resourceful

Responsibilities

Oversee day-to-day marketing and project management
Handle multiple projects simultaneously and be responsible for all marketing and promotional activity, including audience development initiatives and long-term projects
Aid in the development of marketing strategies utilizing technology partners, digital developers, and social media
Work with internal and external partners to secure their support and participation in campaigns
Work with agency partners and oversee execution of progressive marketing strategies and campaigns
Plan, develop, strategy and execute artist projects/releases
Work closely with artists and their representatives to define marketing objectives
Execute marketing initiatives to build campaigns from the ground up
Oversee campaign execution with a focus on audience development
Direct and manage creative processes for internal and external partnerships
Manage, interpret and report on the performance of campaign initiatives in partnership with cross functional teams
Drive progressive marketing campaigns and inspire innovation across the team with an eye towards building new processes to make these campaigns come to life

Skills

Key technologies and capabilities for this role

Marketing StrategyProject ManagementAudience DevelopmentDigital MarketingSocial MediaCampaign ExecutionArtist MarketingCreative DirectionPerformance ReportingPartnership Management

Questions & Answers

Common questions about this position

What benefits are offered for this position?

The role offers comprehensive medical, dental, vision, and FSA options, with 100% coverage mentioned.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 6 years of experience in marketing in record labels or entertainment, experience in digital marketing, CRM, fan engagement, analytics, and a strong ability to build strategic partnerships, plus excellent communication and multitasking skills.

What is the company culture like at Universal Music Group?

UMG is an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit, with a commitment to artistry, innovation, and entrepreneurship.

What makes a strong candidate for this Senior Director role?

Strong candidates should be creative, innovative, detail-oriented, resourceful, with a passion for global music marketing, understanding of new technologies, and the ability to thrive in a high-pressured environment while managing multiple projects.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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