Senior Director, Demand Generation at Forward Networks

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Networking, Enterprise SoftwareIndustries

Requirements

10+ years of experience in enterprise software marketing, including leadership of global demand generation, field marketing, or marketing operations
Proven ability to design and execute account-based and integrated marketing programs that deliver measurable pipeline and revenue impact
Strong analytical mindset with deep understanding of marketing attribution, funnel metrics, and campaign optimization
Demonstrated success partnering with sales to drive predictable growth
Experience building and scaling demand generation engines in growth-stage environments
Familiarity with enterprise software and SaaS business models, including how go-to-market, sales, and customer success motions intersect to drive adoption and revenue growth
Excellent leadership, communication, and project management skills
Familiarity with infrastructure, networking, or security markets preferred
Bachelor’s degree required; advanced degree a plus

Responsibilities

Lead the global demand generation strategy to drive qualified pipeline and accelerate revenue growth
Design and execute integrated programs spanning digital, field, and account-based marketing to engage enterprise and government buyers across key segments
Build and scale account-based marketing (ABM) programs in partnership with sales to increase engagement and conversion within target accounts
Oversee field marketing strategy and execution across global regions, ensuring local relevance and alignment with corporate goals
Own marketing operations and attribution—establishing clear metrics, dashboards, and reporting to demonstrate marketing’s impact on the business
Partner with sales, product marketing, and customer success to ensure full-funnel alignment and data-driven decision-making
Drive continuous improvement in campaign performance through testing, optimization, and analytics
Recruit, develop, and lead a high-performing demand generation team that scales with company growth

Skills

Key technologies and capabilities for this role

Demand GenerationAccount-Based MarketingABMField MarketingDigital CampaignsMarketing OperationsMarketing StrategyPipeline ManagementRevenue Growth

Questions & Answers

Common questions about this position

What experience level is required for the Senior Director, Demand Generation role?

The role requires 10+ years of experience in enterprise software marketing, including leadership of global demand generation, field marketing, or marketing operations.

What are the key responsibilities of this position?

Responsibilities include leading global demand generation strategy, designing integrated marketing programs, building ABM programs, overseeing field marketing, owning marketing operations and attribution, partnering across teams, driving campaign improvements, and leading a demand generation team.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Senior Director role?

A strong candidate has proven ability to design and execute account-based and integrated marketing programs that deliver measurable pipeline and revenue impact, along with a strong analytical mindset and deep understanding of marketing attribution and funnel metrics.

Forward Networks

Network modeling platform for enhanced security

About Forward Networks

Forward Networks offers a platform that enhances network security and visibility for businesses by using a digital twin, which is a virtual model of their physical network. This technology allows organizations to monitor network behavior, prevent outages, and reduce operational risks. The platform serves a variety of clients, including large corporations and federal agencies, by providing a comprehensive view of network data that improves the efficiency of Security Operations Centers. By charging clients for access to its platform, Forward Networks helps them save costs by reducing the time to resolve issues and lowering operational expenses.

Palo Alto, CaliforniaHeadquarters

2013Year Founded

$109.4MTotal Funding

SERIES_DCompany Stage

Data & Analytics, CybersecurityIndustries

51-200Employees

Benefits

Grow with us - We’re an agile team and early-stage company with plenty of opportunities to grow, as a company and as individuals

Competitive pay - Every team member receives a compensation package with competitive pay and equity

We offer top-grade insurance, with medical, dental, and vision benefits for you and your family

Time off - Vacations, holidays, family days. With no tracked time off, you can go as long as it’s okay with your manager

Risks

Emerging startups may offer competitive network validation solutions, challenging Forward Networks.

Rapid AI advancements could outpace Forward Networks' current capabilities.

Reliance on multi-cloud environments exposes Forward Networks to cloud provider risks.

Differentiation

Forward Networks offers a digital twin for comprehensive network visibility and validation.

The platform integrates AI for advanced network behavior prediction and troubleshooting.

Forward Networks supports multi-cloud environments, enhancing network security and compliance.

Upsides

Increased adoption of digital twin technology boosts demand for Forward Networks' platform.

AI integration in network validation positions Forward Networks as a market leader.

Rising multi-cloud environments create opportunities for Forward Networks' comprehensive solutions.

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