Deputy

Senior Director, Brand & Creative

Sydney, New South Wales, Australia

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Workforce Management, BiotechnologyIndustries

Job Description

Employment Type: Full Time

Company Information

Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.

At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.

If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

Position Overview

At Deputy, we’re on a mission to improve the lives of shift workers and the businesses that employ them. As our Senior Director of Brand & Creative, you’ll help bring that mission to life—shaping how the world sees, feels, and connects with Deputy.

In this role, you’ll lead our brand strategy, creative expression, and digital presence across every touchpoint—from campaigns and content to social, web, and design systems. You’ll work cross-functionally to ensure our brand not only stands out but also stands for something: fairness, efficiency, and opportunity for the world’s shift workers.

You’ll also partner with People & Culture to grow our employer brand in line with our values and help unite our internal and external voice. As a senior leader, you’ll bring clarity, creativity, and operational excellence to help scale a brand that’s ready to lead the category—and the conversation.

This is a unique opportunity to lead brand at a company with a real mission, a strong product, and a global footprint—while working alongside a marketing team that’s collaborative, scrappy, and driven to win.

Responsibilities

Brand

  • Define and evolve Deputy’s global brand positioning, architecture, and visual identity to support business growth and category leadership.
  • Ensure consistent application of Deputy’s brand across all customer, employee, and partner touchpoints—including campaigns, web, and internal comms.
  • Partner with People & Culture and Customer Marketing to develop an employer brand that reflects Deputy’s mission, vision, and values.

Creative

  • Lead and inspire the in-house creative team and external agencies to deliver breakthrough concepts and high-performing creative assets across channels.
  • Ensure all creative executions meet the brief, align with the brand strategy, and connect emotionally with our audiences.
  • Build scalable processes for creative development, review, and approval to support rapid execution across regional teams.

Content

  • Oversee the development of strategic content narratives that support key initiatives—from product launches to brand campaigns.
  • Collaborate with PMM and Demand Gen teams to ensure messaging resonates with target personas across the funnel.
  • Set editorial standards and tone of voice guidelines; ensure all content reflects our brand values and priorities.

Social

  • Own the global organic social media strategy and execution to increase brand visibility, community engagement, and follower growth.
  • Partner with Customer Marketing and Comms to amplify customer stories, company milestones, and relevant cultural moments.
  • Ensure regional alignment across AU, UK, and US while maintaining a consistent brand voice and look-and-feel.

Web

  • Lead the strategic direction of Deputy’s web presence, ensuring the website reflects the brand and supports acquisition.

Skills

Brand Strategy
Creative Direction
Digital Presence
Campaign Management
Content Creation
Social Media Marketing
Web Design
Design Systems
Employer Branding
Cross-functional Collaboration
Leadership

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters
2008Year Founded
$139.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise SoftwareIndustries
201-500Employees

Benefits

Health Insurance
401(k) Company Match
Flexible Work Hours
Stock Options
Paid Parental Leave
Private Health and Dental Insurance
Work from Home Stipend
Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.
Reliance on a freemium model may limit revenue growth if users don't convert.
Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.
The platform's open API allows seamless integration with existing business software systems.
Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.
Integration with AI enhances demand planning and labor cost control for businesses.
Growing mobile-first solutions improve accessibility and user experience for workforce management.

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