Senior Director, Brand & Creative

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Workforce Management, BiotechnologyIndustries

Requirements

The Senior Director, Brand & Creative should have experience leading brand strategy, creative expression, and digital presence across multiple touchpoints. They must be able to work cross-functionally, partner with People & Culture to grow employer brand, and have experience scaling a brand for category leadership. Experience leading an in-house creative team and external agencies is required, along with expertise in developing strategic content narratives and owning global organic social media strategy. Proficiency in web strategy and ensuring website alignment with brand identity is also necessary.

Responsibilities

The Senior Director, Brand & Creative will define and evolve the global brand positioning, architecture, and visual identity. They will ensure consistent brand application across all customer, employee, and partner touchpoints, and partner with relevant teams to develop an employer brand. This role involves leading creative teams and agencies to deliver breakthrough concepts and high-performing assets, building scalable creative development processes, and overseeing strategic content narrative development. Additionally, they will manage the global organic social media strategy and execution, and lead the strategic direction of the company's web presence.

Skills

Brand Strategy

Creative Direction

Digital Presence

Campaign Management

Content Creation

Social Media Marketing

Web Design

Design Systems

Employer Branding

Cross-functional Collaboration

Leadership

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters

2008Year Founded

$139.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Stock Options

Paid Parental Leave

Private Health and Dental Insurance

Work from Home Stipend

Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.

Reliance on a freemium model may limit revenue growth if users don't convert.

Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.

The platform's open API allows seamless integration with existing business software systems.

Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.

Integration with AI enhances demand planning and labor cost control for businesses.

Growing mobile-first solutions improve accessibility and user experience for workforce management.

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