Principal Brand Designer

Position Overview

• Location Type: Remote (PST to BRT time zones)
• Employment Type: Full-time
• Salary: Not specified

As a Principal Brand Designer at Metalab, you will be responsible for setting the creative vision for brands, driving excellence in brand identity, marketing, and storytelling. You'll guide clients and internal teams through the brand design process, ensuring our work is both visually stunning and strategically impactful. You’ll play a key role in shaping how Metalab and our clients' brands come to life across digital experiences, bringing a systems-thinking approach to branding that integrates seamlessly with product design. You’ll act as a brand leader, advocating for design excellence while collaborating across disciplines to build brands that don’t just look great—they enhance user experiences and drive business impact.

Requirements

• Experience: 7+ years of experience in brand design, marketing, or visual identity.
• Portfolio: Portfolio showcasing brand identities that live in digital environments.
• Presentation Skills: Strong presentation skills – ability to articulate design rationale to large stakeholder groups.
• Collaboration: Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback.
• Software Proficiency: Proficiency in Figma, Illustrator, Photoshop.
• Brand Documentation: Deep understanding of brand documentation and systematization.

Responsibilities

• Lead Brand Design Process: Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.
• Develop Brand Identities: Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses.
• Client & Team Partnership: Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process.
• Cross-Functional Collaboration: Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences.
• Brand Advocacy: Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients.
• Deliver Brand Systems: Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams.
• Creative Exploration: Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences.
• Stakeholder Communication: Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.

Nice-to-Haves

• Experience in m

Company Information

At Metalab, we design some of the world’s most beloved products. Founders at early-stage startups hire us to help build businesses from scratch, and leaders at global enterprises hire us to help launch new products.