Senior, Digital Marketing SNKRS Korea at Nike

Seoul, South Korea, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Marketing, Apparel, SportswearIndustries

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of marketing experience, including 2+ years in digital activation
Proven expertise in content planning, production, and performance analysis
Experience collaborating with cross-functional teams, external partners, and agencies
Strong oral and written communication skills in Korean and English
Generic understanding of mobile app UI, UX, and the back-end mechanism
Ability to manage multiple projects and priorities with agility and precision
Innovative, try & error mind-set challenging the boundaries
App marketing and business experience, global project experience preferred

Responsibilities

Lead SNKRS seasonal marketing planning, content development, and campaign execution, ensuring alignment with GEO priorities and local assortment strategies
Develop seasonal priorities and marketing plans in alignment with GEO strategy
Deliver seasonal kick-off presentations for SNKRS, Energy-Jordan, and agency partners to align on key initiatives
Develop and manage content briefs covering key products, content franchises, talent, and producing plans best serve the product storytelling and target audience
Lead content production end-to-end—including on-field directing, post-production review and publishing
Activate weekly content engagement covering Nike Energy including NBHD initiatives, ensuring timely delivery of creative briefs, reviews, and publishing
Manage financial planning and reporting, including monthly ODC expenditure forecasts and SNKRS marketing insights
Track and analyse content performance, providing actionable insights through weekly and monthly reviews and reports

Skills

Key technologies and capabilities for this role

Digital MarketingContent PlanningContent ProductionPerformance AnalysisApp MarketingMobile App UI/UXKoreanEnglishMarketing StrategyCampaign ExecutionData AnalysisConsumer Insights

Questions & Answers

Common questions about this position

What experience is required for the Senior Digital Marketing SNKRS Korea role?

A Bachelor’s degree in Marketing, Business, or related field is required, along with 5+ years of marketing experience including 2+ years in digital activation, proven expertise in content planning, production, and performance analysis.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What teams will I collaborate with in this role?

You’ll report to the Senior Manager, Owned, and partner closely with Asia-Pacific & Latin America geography, Nike Digital teams in Korea, Energy, Jordan, and external agencies.

What qualities make a strong candidate for this position?

Nike seeks a dynamic digital marketing expert with passion for SNKRS, sport, and culture, combining strategic thinking with hands-on execution, thriving in fast-paced environments, strong communication in Korean and English, and an innovative try & error mindset.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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