Senior Digital Advertising Strategist at Pattern

Pune, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, E-commerceIndustries

Requirements

Expertise in Amazon advertising management and broader media planning/buying across marketplaces
Proficiency in keyword research, bid management, and budget allocation for Amazon and other platforms
Strong analytical skills for performance tracking, ROI analysis, and post-campaign evaluation
Ability to develop media plans, campaign strategies, and seasonal campaigns aligned with business goals
Experience in ad creation, optimization, and overseeing creative development per brand guidelines
Knowledge of competitive analysis, emerging ad formats/technologies, and regulatory compliance
Skills in stakeholder communication, team management, delegation, training, and fostering collaboration
Adaptability to market trends, seasonality, and performance data

Responsibilities

Develop comprehensive media plans spanning various marketing channels and identify target audiences/demographics
Collaborate with stakeholders to establish and allocate annual advertising budgets across channels/campaigns
Develop and refine advertising strategies, campaign budgets, bidding, and targeting for Amazon/other marketplaces
Conduct keyword research, update keyword lists based on performance/market changes
Create and optimize ad copy/creatives for various formats across Amazon/other platforms
Monitor and adjust daily/monthly budgets, bids, and strategies based on performance/seasonality
Implement tracking, analyze campaign performance, and adjust media placements/strategies
Calculate ROI for channels/campaigns and optimize media plans to maximize advertising spend impact
Develop/execute seasonal campaigns and adjust for peak seasons/promotions
Oversee ad creative development ensuring brand guideline consistency across channels
Monitor competitor strategies and use insights for opportunities/challenges
Adopt/test new ad formats/technologies to enhance performance
Ensure compliance with industry regulations/standards for all advertising activities
Communicate regularly with stakeholders on performance updates and strategic adjustments
Conduct post-campaign analysis to inform future strategies
Delegate tasks, manage team, provide training on trends/tools, and foster continuous learning

Skills

Key technologies and capabilities for this role

Amazon AdvertisingMedia PlanningBudget PlanningCampaign StrategyKeyword ResearchAd CreationAd OptimizationBudget ManagementBid ManagementPerformance TrackingROI Analysis

Questions & Answers

Common questions about this position

What is the salary for the Senior Digital Advertising Strategist position?

This information is not specified in the job description.

Is this a remote position, or what is the location requirement?

This information is not specified in the job description.

What key skills are needed for this role?

Key skills include media planning across channels, keyword research, budget management, bid management, performance tracking and ROI analysis, and competitive analysis.

What does the day-to-day work look like at Pattern?

Daily tasks involve developing media plans, conducting keyword research, managing budgets and bids, optimizing ad creatives, tracking performance, analyzing ROI, and planning seasonal campaigns across Amazon and other platforms.

What experience makes a strong candidate for this position?

Strong candidates have experience in Amazon advertising, media planning and buying, budget allocation, campaign strategy, ad optimization, and staying current with new ad technologies across marketplaces.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.

The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.

The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.

The company uses machine learning to provide customized insights for product optimization.

Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.

The launch of the Shelf inventory solution expands Pattern's service offerings.

Pattern's AI models enhance seller performance across multiple retail marketplaces.

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