[Remote] Senior Developer Content Lead at Sanity

Europe

Sanity Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Content Operations, AIIndustries

Requirements

  • Location: US or UK
  • 4+ years in developer education, technical training, or developer advocacy at a developer tools or SaaS company
  • Actively use AI coding tools daily, understand AI infrastructure, build AI-powered features, teach agentic workflows and modern AI-assisted development, and help developers leverage AI effectively
  • Technical credibility: Code real examples (JavaScript/TypeScript, React, Next.js, other upcoming languages) using modern AI-assisted workflows and build alongside the audience
  • Learning design mindset and data-driven optimizer: Understand how developers learn, structure content for retention, and improve based on metrics
  • Exceptional on-camera presence and natural storyteller: Engaging on video
  • Strong public speaking skills: Comfortable on stage at conferences, webinars, and hands-on workshops
  • Proven learning development expertise: Built comprehensive courses and learning programs that developers complete
  • Dual audience fluency: Explain technical concepts to developers and translate business value for non-technical content teams
  • What sets you apart
  • Video production skills and a portfolio of educational content (editing, scripting, visual storytelling)
  • Experience growing or scaling YouTube channels
  • Experience teaching both technical audiences (developers) and non-technical audiences (content operators, editors, marketers)
  • Clear understanding of the shift from traditional development to AI-assisted development, with hands-on experience building with AI coding tools
  • Workshop facilitation experience beyond conference speaking (run hands-on training and refined material based on live feedback)
  • Background with headless CMS, content platforms, or content operations tools
  • Track record of improving activation metrics or time-to-value through education programs

Responsibilities

  • Own the Learn hub strategy: design learning paths, courseware, and onboarding experiences for developers and content operators that reduce time-to-value
  • Drive developer acquisition through content: create video courses, tutorials, demos, blog posts, and technical articles that show how Sanity solves real problems
  • Teach dual audiences: help developers build powerful content solutions and content operators understand the workflows they enable
  • Deliver public speaking and workshops: represent Sanity at conferences, webinars, and hands-on training sessions (virtual and in-person)
  • Integrate Learn into marketing programs: package educational content for campaigns, product pages, and external distribution to expand reach
  • Measure and iterate: track content performance across all channels (course completions, blog engagement, video views, sign-up attribution) and use data to optimize
  • Expect 10-20% travel for conferences, meetings, workshops, and events

Skills

Developer Education
Content Strategy
Video Courses
Blog Writing
Documentation
Public Speaking
Conference Talks
Tutorials
Demos
Learning Paths
Onboarding
Analytics
Marketing Integration

Sanity

Customizable API-centric content management system

About Sanity

Sanity.io offers a customizable content management system (CMS) that helps businesses streamline their content workflows. Its main product is an API-centric solution that integrates various data sources, allowing for the creation of data-driven experiences across multiple platforms. The flagship product, Sanity Studio, separates content from presentation, enabling flexibility and collaboration among teams. Sanity.io aims to empower businesses to enhance their digital strategies and operational efficiency through tailored content management solutions.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$50.4MTotal Funding
SERIES_BCompany Stage
Consulting, Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Risks

Increased competition from AI-driven platforms could threaten Sanity's market share.
Dependency on Google Cloud may pose operational risks due to service changes.
Subscription-based revenue model may be vulnerable to economic downturns affecting client retention.

Differentiation

Sanity offers a highly customizable CMS tailored for diverse business needs.
Sanity Studio separates content from presentation, enhancing flexibility and collaboration.
Sanity's API-centric solution integrates external data sources for rich, data-driven experiences.

Upsides

Sanity's partnership with Google Cloud enhances accessibility and scalability for users.
The launch of Sanity Create taps into the growing demand for AI-assisted content creation.
Sanity's Shopify partnership highlights its composable content management and integration capabilities.

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