Job Description: Developer Advocate

Company Overview

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

Position Overview

GitLab is seeking a dynamic and experienced Developer Advocate to join our growing Developer Relations team. As a Developer Advocate at GitLab, you'll be at the heart of our mission to build authentic connections with the developer community, with a particular focus on growing awareness and excitement for GitLab in India. You'll help us directly engage developers – supporting them with technical content that helps solve real problems, engaging through meaningful conversations, and creating value by improving their GitLab experience.

Your work will primarily fall within the "Three Cs" our team focuses on:

• Content: Creating compelling technical content (blogs, demos, videos, tutorials).
• Customer and Community Engagement: Engaging with customers and community members through forums and events.
• Consulting: Consulting cross-functionally to ensure the developer voice shapes GitLab's direction.

This is an opportunity to make a significant impact on GitLab's developer community strategy while working with DevSecOps technologies, AI-powered development tools, and one of the world's largest DevOps platforms. You'll help us grow our developer mindshare through technical excellence and authentic community relationships.

Responsibilities

• Develop Content Strategy: Develop and execute strategies to engage developers through technical content, including blog posts, tutorials, sample code, videos, whitepapers, and documentation, to help developers understand and successfully utilize our platforms.
• Engage and Educate: Connect with developer communities online (forums, social media, Q&A sites) and offline (meetups, conferences, hackathons). Deliver compelling presentations, workshops, and demos to showcase the power and potential of GitLab.
• Lead Technical Demonstrations: Represent GitLab at customer and analyst engagements including conferences, executive meetings, and community meetups. Provide technical guidance and own demonstrations for major events, analyst reports, and product launches.
• Champion Developer Needs: Act as the voice of the developer within GitLab. Gather feedback, identify pain points, and advocate for improvements to our products, documentation, and developer experience.
• Lead Strategic Initiatives: Lead initiatives in collaboration with internal teams (Product, Engineering, Marketing, Sales) and key strategic partners (AWS, Google) to influence product direction, develop go-to-market strategies, and define our approach to developer engagement.

Requirements

• Must understand the software development lifecycle.