Senior Designer, Brand Marketing at Dow Jones

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Marketing, PublishingIndustries

Requirements

Strong visual designer—creative, strategic, systems-minded, detail-oriented
Energized by fast-paced, iterative work
Comfortable testing, learning, adapting, and scaling creative quickly based on real-time data and shifting priorities
Deep understanding of brand guidelines and visual identity systems
Ability to retouch images, edit video, and perform visual enhancements
Stay current on industry best practices, platform updates, competitor creative and campaigns, and emerging approaches in performance marketing design
Track social media, lifestyle, cultural, and platform-native trends
Continuous learner, applying insights from design, creative, and category-adjacent trends

Responsibilities

Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts
Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems
Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency
Design and produce high-quality creative across platforms, including static, animation, and lightweight video assets for mid- and lower-funnel performance marketing campaigns (paid platforms like Meta, Google360, Reddit, LinkedIn, and owned channels)
Design and build email campaigns that support acquisition, engagement, and retention goals
Deliver a high volume of variations efficiently, in collaboration with Brand team and creative production agency partner, while maintaining quality, brand alignment, and a test-and-learn mindset
Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights
Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels
Execute designs that align with briefs, business objectives, and brand standards while supporting performance and scalability
Retouch images, edit video, and perform visual enhancements to ensure polished, high-quality output
Optimize creative using performance data, audience behavior, and platform insights to improve results
Partner closely with performance marketing strategy, channel specialists, project managers, and creative production agency partner to understand objectives, plan workload, meet timelines, and deliver cohesive creative
Ensure design solutions support marketing and revenue objectives while reinforcing brand standards
Concept, design, and deliver performance-driven creative across paid and owned channels
Build email layouts and enhance visual systems for customer engagement and acquisition flows
Translate strategy, insights, and data into audience-first creative solutions
Design, test, and iterate a high volume of campaign assets efficiently
Present ideas and concepts clearly and effectively to colleagues and stakeholders
Ensure every asset is on-brand, high-quality, and aligned with broader business and marketing priorities

Skills

Key technologies and capabilities for this role

Visual DesignPerformance MarketingAdobe Creative SuiteAnimationVideo EditingEmail DesignMeta AdsGoogle AdsBrand SystemsCreative Strategy

Questions & Answers

Common questions about this position

Is this a remote position or does it require working in an office?

This information is not specified in the job description.

What salary or compensation can I expect for this Senior Designer role?

This information is not specified in the job description.

What key skills are required for the Senior Designer, Brand Marketing position?

The role requires strong visual design skills, creativity, strategic thinking, systems-minded approach, detail-orientation, and the ability to thrive in fast-paced, iterative work with testing and data-driven adaptation.

What is the team structure like for this role?

The role reports to the Lead Visual Designer and partners closely with the Brand team, performance marketing strategy, channel specialists, project management, and a creative production agency partner.

What makes a strong candidate for this Senior Designer position?

A strong candidate is a talented, agile visual designer who excels in creative strategy for performance marketing, maintains brand consistency, collaborates effectively, and can produce high-volume, high-quality assets quickly while adapting to data and feedback.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free