Senior Demand Generation Manager at Shippo

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Logistics, ShippingIndustries

Requirements

Proven track record of building and scaling multi-channel campaigns that drive revenue
Experience marketing to mid-market and enterprise companies
Experience working with APIs, logistics software or technical products is a plus
Strong understanding of ABM, lead nurturing, and marketing automation tools
Analytical mindset with experience leveraging data to improve results
Ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your team, executive leadership, and the company as a whole
7+ years of experience working in demand generation, growth marketing, or performance marketing
Bachelor’s degree required

Responsibilities

Develop and own Shippo’s demand generation strategy and campaign calendar to deliver against growth and pipeline targets
Build, launch, and optimize multi-channel campaigns (email, paid, events, content syndication, ABM, and more)
Lead lead-scoring and nurturing programs to improve funnel conversion rates
Work closely with sales to ensure campaign alignment, enablement, and reporting on pipeline attribution
Responsible for the API revenue OKR and for SQL OKR, and owns the outcome all the way to close-won
Has deep understanding of the business, the API buyer journey, and demand generation strategies relevant to this audience
Identify opportunities to optimize website conversion rates to improve business outcomes
Manage demand generation budget and allocate spend to maximize ROI
Define and set challenging but attainable goals
Use data to track KPIs, identify insights, and optimize performance
Own demand gen tech stack, partnering with RevOps to ensure strong data flow

Skills

Demand Generation

Multi-Channel Campaigns

Email Marketing

Paid Media

Events Marketing

Content Syndication

ABM

Lead Scoring

Lead Nurturing

Pipeline Attribution

OKR Management

Sales Enablement

Shippo

Shipping solution for ecommerce businesses

About Shippo

Shippo provides a shipping solution for ecommerce businesses, marketplaces, and platforms by connecting them to multiple shipping carriers through a single API and dashboard. Users can compare shipping rates, print labels, automate international documents, track shipments, and manage returns all in one place. This integration allows clients to streamline their shipping processes efficiently. Unlike many competitors, Shippo focuses on offering a comprehensive service that works seamlessly with existing ecommerce platforms, making it easier for businesses to handle their logistics. The goal of Shippo is to enhance the shipping experience for its customers, ensuring their success by solving key operational challenges in the ecommerce logistics market.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$150.1MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consumer SoftwareIndustries

201-500Employees

Benefits

Medical, dental, & vision

Take-as-much-as-you-need vacation policy

Flexible work hours

Two week-long company wide shutdowns during summer/winter

3 volunteer days off (VTOs)

WFH stipend

Charity donation match up to $100

Professional & career growth

Individual learning stipend

Personal and focused growth

Company off-sites throughout the year

Risks

Increased competition from platforms like Square and Wix could reduce Shippo's market share.

Partnership with Cover Genius may expose Shippo to insurance claims and liabilities.

New tool launches may strain Shippo's resources if not managed efficiently.

Differentiation

Shippo offers a multi-carrier shipping API connecting with over 40 global carriers.

The platform provides comprehensive shipping solutions, including label creation and package tracking.

Shippo's integration with platforms like Wix enhances its accessibility and user experience.

Upsides

Shippo's Addresses API improves address validation, reducing undeliverable packages.

Partnership with Cover Genius offers comprehensive insurance solutions for eCommerce merchants.

Dynamic pricing models optimize revenue and offer competitive rates to customers.

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