Voodoo

Senior Data Analyst - Paper.io 2

Barcelona, Catalonia, Spain

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Games, Gaming, Biotechnology, AppsIndustries

Requirements

Candidates should have 4+ years of experience in analytical roles within the gaming industry and be comfortable working with product teams. Proficiency in SQL and either R or Python is required, along with experience handling complex, large datasets and a strong understanding of A/B testing and statistical analysis methods. A player-first mindset, a genuine interest in games and player behavior, and excellent communication skills are also essential.

Responsibilities

The Senior Data Analyst will autonomously manage the A/B testing cycle for Paper.io 2, focusing on validating feature values, refining parameters, and optimizing monetization to improve key performance indicators. Responsibilities include leading the analysis of large, complex datasets to identify player behaviors and growth opportunities, translating data insights into actionable recommendations for game design and product roadmaps, and collaborating with cross-functional teams to integrate data-driven decisions. The analyst will also build and maintain dashboards and reports to ensure team alignment on critical metrics.

Skills

Data Analysis
A/B Testing
Monetization Optimization
KPI Optimization
Player Behavior Analysis
Data Insights
Actionable Recommendations

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.

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