Senior Data Analyst, Menu Analytics at Tovala

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Tech, Meal DeliveryIndustries

Requirements

5+ years of experience in data analytics, ideally focused on product, merchandising, or customer behavior
Highly proficient in SQL
Comfortable navigating large-scale data warehouses (Snowflake experience a plus)
Hands-on experience with A/B testing
Experience modeling customer choice or product performance
Experience evaluating tradeoffs
Ability to turn complex data into clear, actionable insights
Analytical rigor with deep curiosity about customer preferences
Leadership skills to drive projects from ideation to implementation and promote sustainable, high-quality data practices

Responsibilities

Lead Tovala’s menu analytics ecosystem in partnership with Menu, Product, and Operations: frame hypotheses, predict menu performance, and measure the impact of changes on engagement, satisfaction, and margin
Support weekly menu optimization by building clear, data-backed recommendations that balance customer delight, menu variety, and financial targets
Design and maintain core menu analytics tools such as menu dashboards and menu scoring/optimization models
Deliver insights that improve the menu and product experience by analyzing behavioral data in SQL and collaborating with Menu, Product, and UX teams to identify friction points and opportunities
Evaluate menu and product experiments (e.g., new menu items, curated menus, feature changes) to quantify their impact on customer behavior and menu metrics
Contribute as a leader on the analytics team by driving projects from ideation to implementation and promoting sustainable, high-quality data practices
Own Tovala’s menu analytics ecosystem: generating and validating hypotheses, modeling menu performance, and feeding learnings back into weekly decision-making and longer-term menu strategy
Own core analytics products such as menu performance dashboards, engagement reports, and optimization models – ensuring these tools are actionable, trusted, and accessible for business stakeholders

Skills

SQL

Python

Data Analysis

Statistical Modeling

A/B Testing

Customer Analytics

Menu Optimization

Hypothesis Testing

Data Visualization

Business Intelligence

Tovala

Smart oven with meal delivery service

About Tovala

Tovala combines hardware, software, and food to simplify home cooking with its Tovala Smart Oven and meal delivery service. The Smart Oven is a countertop appliance that cooks meals automatically when customers scan a QR code on Tovala-prepared meals. This system is designed for busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala targets health-conscious consumers and operates in the meal kit and smart kitchen appliance markets. Its business model includes selling the Smart Oven and offering a subscription service for meal deliveries, ensuring a seamless cooking experience. Revenue comes from oven sales and subscription fees, and the company has experienced rapid growth since its start in 2015, building a loyal customer base. Tovala also focuses on creating a positive work culture, valuing employee well-being and fostering a supportive environment.

Chicago, IllinoisHeadquarters

2017Year Founded

$69.6MTotal Funding

SERIES_CCompany Stage

Food & Agriculture, Hardware, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Company Equity

Paid Vacation

Paid Holidays

Risks

Increased competition from smart kitchen appliance companies like June Oven and Brava.

Potential supply chain issues due to semiconductor shortages affecting smart oven production.

Rising costs of ingredients and logistics could impact meal delivery pricing and profitability.

Differentiation

Tovala combines a smart oven with a meal delivery service for convenience.

The Tovala Smart Oven automates cooking through QR code scanning for effortless meals.

Tovala targets health-conscious consumers with chef-crafted, nutritious meals and smart technology.

Upsides

Partnership with Jesse Tyler Ferguson enhances brand visibility and broadens audience reach.

Launch of affordable Smart Oven Air Fryer attracts cost-conscious consumers, expanding customer base.

$30M Series C funding fuels growth and innovation in food technology sector.

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