Senior Creative Strategist at Target

Minneapolis, Minnesota, United States

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$71,000 – $128,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

Own campaign-level and content-system strategy, translating guest truths, cultural signals, and business priorities into inspiring briefs, narratives, and content architectures
Act as both a strategist and storyteller, ensuring content inspires and delivers clarity, consistency, and measurable impact across channels
Demonstrate curiosity to connect and scale signals from culture, guests, and business, imagining how ideas flex across touchpoints
Thrive in collaboration, guiding creative, marketing, and channel partners with courage and conviction in recommendations

Responsibilities

Author sharp, inspiring creative briefs and content strategies that spark ideas, align stakeholders, and ensure connected storytelling
Lead strategy for campaigns and seasonal initiatives, ensuring content has cultural resonance, creative boldness, and measurable impact
Translate consumer, cultural, and performance insights into content implications that move the brand forward
Analyze performance metrics and use analytics/AI to generate predictive insights that fuel creativity and optimize content ecosystems
Partner with brand strategists and channel leads to ensure marketing, creative, and content briefs are integrated

Skills

Creative Strategy

Campaign Strategy

Content Strategy

Guest Insights

Brand Equity

Business Objectives

Cultural Signals

Brief Writing

Narrative Development

Content Architecture

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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