Senior, Creative Strategist at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, CPG, PharmaIndustries

Requirements

5-7 years in creative strategy, brand storytelling, or influencer/creator marketing
Strong background in developing integrated, data-informed creative concepts
Proven ability to support client proposals and contribute to cross-functional collaboration
Excellent presentation and storytelling skills, both visual and verbal
Deep understanding of social platforms, creator culture, and audience behavior
Experience coaching or mentoring peers in a collaborative team environment

Responsibilities

Lead creative ideation across CPG/Pharma client proposals and contribute strategically to key initiatives
Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas
Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment
Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence
Deliver polished, insight-backed proposals for Associate Director review and support client presentations
Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development
Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations
Stay current on creator, category, and platform trends to inform new creative approaches and innovation

Skills

Influencer Marketing

Creative Strategy

TikTok

Instagram

Facebook

Audience Insights

Brand Strategy

Regulatory Compliance

Content Frameworks

Creative Ideation

CPG

Pharma

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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