Copywriter - Brand Studio

Employment Type: Contract Location Type: Remote Salary: [Salary information not provided in the original description]

Position Overview

NerdWallet's internal creative agency, the Brand Studio team, is seeking a strategic and versatile copywriter. Our mission is to demystify personal finance, which is often perceived as obscure, stuffy, or overly promotional. As a copywriter at NerdWallet, you will go beyond simply writing; you will engage in strategic thinking, crafting insightful copy across various media. You will develop and utilize strategic insights to shape your concepts and executions, using our brand voice to make personal finance approachable and to support broader business goals with purpose and precision.

This role reports to a Creative Director and involves close collaboration with cross-functional teams, including performance marketing and product, from concept development through execution, to deliver best-in-class creative.

The ideal candidate will be adept at writing strategic, on-brand copy for email marketing, landing pages, social media, banners, and digital ads, while proactively identifying opportunities to test and improve business performance.

You Are

• A Writer: You possess a passion for the writing process, meticulously refining your work for smooth flow, substance, voice, and readability.
• Strategic and Insightful: As a creative problem solver, you leverage briefs, brand strategy, and user research to guide your work. You are curious, eager to experiment, and driven to optimize copy for effectiveness and high performance. You proactively identify opportunities to test and improve business metrics, communicating your ideas clearly through presentations and written documentation.
• Organized: You maintain well-documented copy that is easily accessible, iterable, and reusable for future projects.
• A Fast Learner: You are eager to grow your skills and collaborate closely with your manager and peers to evolve our brand and creative output.
• An Excellent Communicator: You are comfortable interacting with colleagues at all levels, including cross-functional stakeholders, and can confidently represent the Brand Studio team in meetings and project discussions.
• Collaborative: You have experience partnering with marketing and product teams to bring ideas from concept to execution. You thrive in working closely with other copywriters and designers to support projects. In a fast-paced, remote-first environment, you handle quick feedback loops with ease and can manage multiple campaign and internal initiatives. You keep team members and stakeholders informed on project statuses, deadlines, and strategy.

Where You Can Make an Impact

• Make personal finance enjoyable and accessible to read, ensuring copy is rooted in strategy and business objectives.
• Take ownership of projects from concept through execution, managing priorities independently while aligning with brand and business goals.
• Write and optimize copy across multiple channels including email, social, landing pages, and headline-driven placements.
• Identify learnings from tests and experiments, adjust your approach accordingly, and contribute to both individual and team progress.
• Proactively suggest systems-level improvements that elevate broader content categories, not just individual assets.
• Build strong, collaborative relationships within your immediate team and with partners by sharing knowledge, welcoming diverse perspectives, and giving constructive feedback.
• Organize and document your work in a clear, reusable format, including copy docs and collaborative tools like Figma.
• Collaborate cross-functionally to ensure content and visuals align, and that all creative work is delivered on time and on brand.
• Communicate clearly and respectfully across various mediums, assume positive intent, and remain open to coaching and feedback.
• Understand how your work supports and enhances the broader NerdWallet customer journey.

Your Experience

• 5–7 years of related experience.