Marketing Copy Writer (Short-Form Specialist)

The Marketing Copy Writer will develop high-quality, short-form content for a variety of marketing campaigns, including advertising copy, landing page copy, marketing email copy, social media posts, and sales collateral; collaborate closely with other marketing team members to understand campaign objectives and target audience, ensuring consistent brand messaging across all platforms; contribute to the development of content strategies by brainstorming creative ideas and identifying opportunities for short-form content optimization; incorporate relevant keywords and SEO best practices into content where appropriate to improve search engine visibility; collaborate on A/B testing initiatives by creating variations of ad copy, landing page content, and email copy to optimize campaign performance; ensure all content is error-free, grammatically correct, and adheres to brand guidelines; and stay current with industry trends, best practices, and emerging platforms in short-form content marketing.