Senior Copywriter | Animal Health Clients at Barkley

Kansas City, Missouri, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Animal Health, B2BIndustries

Requirements

Be based out of Kansas City, MO office in a hybrid schedule (relocation assistance provided)
Bachelor's degree or industry equivalent years of experience
3 years of related experience and/or training; or equivalent combination of education and experience
Previous experience with animal health and B2B industries/brands
Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing tactics
Love both art and ideas
Experience concepting projects big and small
Desire to make things just crazy enough to work for global B2B, B2C, and animal health brands

Responsibilities

Gain a thorough understanding of the client's business and industry
Develop creative strategies and ideas that are innovative and that sell
Concept and execute advertising consistent with the agreed-upon strategy
Develop original visual concepts
Seek out and work with outside suppliers (photographers, illustrators, etc.) and work closely with video and print productions to accurately estimate and produce work
Under the direction of the Creative Director, see all work through completion on time and on budget
Work productively and harmoniously as a teammate with Copywriters and Producers who share responsibility on a given product
Present creative materials to clients, as needed
Review proofs, rough cuts, etc. for accuracy before final production

Skills

Art Direction

Creative Concepting

Visual Concepts

Advertising Production

Print Production

Video Production

Client Presentation

B2B Marketing

Animal Health

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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