Senior Copywriter | Animal Health Clients at Barkley

Kansas City, Missouri, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Animal Health, B2BIndustries

Requirements

Be based out of Kansas City, MO office in a hybrid schedule (relocation assistance provided)
Bachelor's degree or industry equivalent years of experience
3 years of related experience and/or training; or equivalent combination of education and experience
Previous experience with animal health and B2B industries/brands
Demonstrated ability to think creatively and provide marketable solutions in conceiving, developing, and producing tactics
Love both art and ideas
Experience concepting projects big and small
Desire to make things just crazy enough to work for global B2B, B2C, and animal health brands

Responsibilities

Gain a thorough understanding of the client's business and industry
Develop creative strategies and ideas that are innovative and that sell
Concept and execute advertising consistent with the agreed-upon strategy
Develop original visual concepts
Seek out and work with outside suppliers (photographers, illustrators, etc.) and work closely with video and print productions to accurately estimate and produce work
Under the direction of the Creative Director, see all work through completion on time and on budget
Work productively and harmoniously as a teammate with Copywriters and Producers who share responsibility on a given product
Present creative materials to clients, as needed
Review proofs, rough cuts, etc. for accuracy before final production

Skills

Key technologies and capabilities for this role

Art DirectionCreative ConceptingVisual ConceptsAdvertising ProductionPrint ProductionVideo ProductionClient PresentationB2B MarketingAnimal Health

Questions & Answers

Common questions about this position

Is this role remote or does it require being in the office?

The role requires being based out of the Kansas City, MO office with a hybrid schedule, and relocation assistance is provided for candidates interested in moving to the area.

What experience is required for this Senior Art Director position?

Candidates need 3 years of related experience or equivalent, previous experience with animal health and B2B industries/brands, and a demonstrated ability to think creatively in conceiving, developing, and producing tactics. A Bachelor's degree or industry equivalent is also required.

What is the company culture like at Barkley?

The team is energetic, hungry, nice, driven, big-hearted, and huge-motored, and the company thrives on radically diverse and inclusive values to foster creative thinking, supported by DEI+B programs and partnerships.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this Senior Art Director role?

Strong candidates love art and ideas, have experience concepting projects for global B2B, B2C, and animal health brands, and can develop innovative visual concepts while working collaboratively in a team.

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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