Landed

Senior Copywriter (For Talent Pooling)

Indonesia

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess 3+ years of experience in copywriting, content creation, or a related field, demonstrating strong writing, editing, and proofreading skills with a sharp eye for detail. They should also have a proven ability to craft engaging content for both print and digital marketing campaigns, along with experience utilizing SEO best practices and digital content strategies.

Responsibilities

As a Senior Copywriter, you will be responsible for writing clear, engaging, and error-free copy for various channels including websites, email campaigns, social media, blogs, and print materials, ensuring alignment with the company’s brand voice and messaging guidelines. You will also propose creative concepts, develop content tailored to different target audiences, collaborate with marketing and PR teams on creative materials, interpret creative direction and technical details, proofread and edit content for accuracy, and conduct research to understand industry trends and audience needs, providing valuable insights for creative improvements.

Skills

Copywriting
Content Creation
Editing
Proofreading
SEO
Digital Content Strategies
Social Media Content
Content Management Software
Digital Tools

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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