Director, Content Strategy
AffiniPaySalary not specified
Full Time
Expert & Leadership (9+ years)
$78,000 – $95,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, TravelIndustries
Requirements
- Currently reside in the Dallas, Texas area (due to client requirements)
- Ability to work onsite up to 4x a week at the client’s office in Dallas, TX
- Experience suitable for a senior-level role (inferred from skill set, years and depth of experience, education, and certifications for salary range $78,000-$95,000)
Responsibilities
- Lead the ongoing evolution of content strategy across digital channels, aligning with brand priorities, seasonal campaigns, and loyalty initiatives
- Translate SEO insights, AI search trends, and performance data into actionable, story-driven content plans
- Develop and maintain an integrated editorial calendar that connects content with marketing moments and business goals
- Partner cross-functionally with Organic Social, PR, and Paid Media teams to ensure cohesive storytelling and amplification across all channels
- Act as the content lead within an embedded, cross-functional Earned & Owned team
- Serve as the day-to-day strategic and operational lead for the travel client, driving content excellence in partnership with Wpromote and client stakeholders
- Collaborate closely with Wpromote’s SEO, Analytics, and Strategy teams, as well as the client’s internal marketing, loyalty, and brand teams
- Deliver best-in-class content that drives measurable business growth and supports the brand’s goal of becoming the leader in organic and AI search visibility
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Senior Content Marketing Manager role?
The anticipated annual salary ranges from $78,000 to $95,000, based on factors like skill set, experience, education, and location.
What is the work arrangement and location requirement for this position?
This role requires working onsite up to 4x a week at the client’s office in Dallas, TX, and is restricted to candidates who currently reside in the Dallas, Texas area due to client requirements. Wpromote has a remote-first culture overall.
What benefits does Wpromote offer for this role?
Benefits include unlimited PTO, extended holiday break, flexible schedules, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
What is the company culture like at Wpromote?
Wpromote prioritizes a strong work-life balance, inclusive environment, remote-first culture, unlimited PTO, flexible schedules, and is recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.
What makes a strong candidate for this Senior Content Marketing Manager role?
Strong candidates must reside in the Dallas, TX area, have relevant experience to command the $78k-$95k salary range based on skills and depth of experience, and be able to serve as a strategic content lead collaborating with SEO, analytics, strategy, and client teams.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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