Senior Content Manager (in-Product Content) at Wellth

Cyprus

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, Mobile AppsIndustries

Requirements

5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness, health, fitness, or education
Proven ability to manage multi-format content projects (video, text, audio, or interactive) from concept to launch
Strong editorial judgment with a track record of delivering clear, engaging, and user-focused content
Comfortable working with product, UX, and research teams to align content with user needs and product goals
Confident using data tools (e.g., Amplitude, Google Analytics, or similar) to monitor performance and guide decisions
Experience working within A/B testing frameworks and applying insights to optimize content experiences
Highly organized and proactive, with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment
Fluent in written and spoken English with strong attention to tone, clarity, and accuracy

Responsibilities

Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video, audio, text, interactive), ensuring timely delivery and consistent quality
Maintain and enforce editorial standards and brand guidelines across all content types
Collaborate with content strategists, designers, producers, and subject matter experts to deliver high-impact, user-centered content
Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations
Contribute to A/B testing initiatives — helping define testable hypotheses, implement variants, and track performance metrics
Monitor and report on key content performance indicators (e.g., engagement, retention, completion rates) using relevant dashboards and tools
Identify opportunities to repurpose or adapt in-product content across other channels (e.g., CRM, lifecycle marketing) to extend value and reach
Proactively identify process improvements and contribute to scaling a high-quality, data-informed content operation
Stay ahead of market, product, and health/wellness content trends — and actively shape them — to position the brand as a leader in the space

Skills

Key technologies and capabilities for this role

Content ManagementIn-App ContentEditorial StandardsBrand GuidelinesContent StrategyProduction WorkflowsMultimedia ProductionVideo ProductionUX ResearchData AnalysisCross-Functional CollaborationUser Insights

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 5+ years of hands-on experience managing content within a mobile or digital product environment, ideally in wellness, health, fitness, or education.

Is this a remote position or does it require office work?

The position is hybrid.

What key skills are needed for the Senior Content Manager role?

Candidates need proven ability to manage multi-format content projects from concept to launch, strong editorial judgment, and experience in mobile or digital products, preferably in health and wellness.

What is the company culture like at Welltech?

Welltech features a diverse team of over 700 passionate professionals across 5 hubs, focused on improving global health through innovative apps, with a proactive and evolving approach to wellness.

What makes a strong candidate for this Content Manager position?

A strong candidate is proactive, detail-oriented, user-driven, with experience in wellness or health apps, and skills in managing multimedia content workflows and using data for improvements.

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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