Senior Buyer at Reformation

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sustainable Fashion, Apparel, RetailIndustries

Requirements

Exceptional taste and innate understanding of the Reformation brand ethos
Critical balance of creative vision and data-driven analytical skills
Go-getter mindset; competitive with natural drive to get things done
Super smart with strong problem-solving skills
Love for product and complete understanding of the Reformation customer
Scrappy ability to achieve a lot without extensive resources

Responsibilities

Own Apparel buying & product strategy for key categories across Retail stores and Wholesale to champion Reformation’s mission of “sustainable fashion for everyone”
Drive gross and net sales targets while maintaining inventory productivity targets (WOS levels) and end of season ST%
Develop cohesive assortments for both Retail and Wholesale channels that are mutually complementary and in alignment with the global product strategy, ensuring maximum brand synergy and consistent presentation
Collaborate closely with the Global Merchandising Team, both supporting wider company strategies (key items, marketing) and actively advocating for channel specific needs and providing essential market feedback
Partner with planning on OTB management, developing sales, margin, & inventory productivity targets, both pre-season and in-season
Deliver the appropriate depth and breadth by store, analyzing historical sales and store capacity
Stay close to market needs, competitive landscape and tailor product assortments to each store / market / wholesale account
Develop a strong understanding of market dynamics and needs through store visits, rigorous consumer insights, and competitor analysis
Analyze weekly sales data and proactively execute ad-hoc quantitative analyses to drive deep, expert-level understanding of all assigned categories

Skills

Product Strategy

Buying Process

Assortment Planning

Retail Buying

Wholesale Buying

Allocation Management

Distribution Oversight

Data Analysis

Analytical Skills

Reformation

Sustainable fashion brand offering eco-friendly clothing

About Reformation

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation sells its products directly to consumers through its website and physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. This direct-to-consumer model allows Reformation to maintain control over its brand and pricing, making its products more accessible. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making sustainable choices fashionable and available to eco-conscious consumers.

Vernon, CaliforniaHeadquarters

2009Year Founded

$36MTotal Funding

SERIES_BCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Risks

Increased competition in sustainable fashion could dilute Reformation's market share.

Rapid store expansion may strain resources and lead to operational inefficiencies.

Automation partnership with Element Logic could face implementation challenges.

Differentiation

Reformation uses sustainable fabrics and vintage garments to reduce environmental impact.

The company operates a direct-to-consumer model, cutting out middlemen to control costs.

Reformation's quick design-to-market process allows it to release trendy collections swiftly.

Upsides

Growing consumer interest in sustainable fashion boosts Reformation's market potential.

Partnerships with tech companies enhance operational efficiency and customer experience.

Reformation's collaborations with brands like Veja expand its product offerings.

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