Senior Brand Manager, Unannounced Game | Irvine, CA at Activision-Blizzard

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

10+ years of experience in brand marketing, brand strategy, creative agency account management/strategy (or equivalent client-side position), ideally in the video game industry
Experience in games, live service games, and/or free-to-play games required
Bachelor’s degree
Demonstrated experience in project management, analysis, and the ability to work across multiple teams
Strong ability to translate strategy into effective and resonant creative
Passion for gaming and understanding of current gaming trends

Responsibilities

Lead the creation of inspiring and cohesive external marketing campaigns that reflect the game and brand essence and resonate with our target audience (Evocative Campaign Development)
Set the creative vision and frameworks that unify storytelling across channels; partner with senior creative and production leads to push creative boundaries and establish Blizzard-level best practices (Creative Direction)
Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels (Brand Consistency)
Drive global alignment on campaign strategy, goals, and creative expression; partner with product marketing, regional teams, and cross-functional leaders to ensure integrated and culturally relevant execution worldwide (Global Campaign Coordination)
Shape budget strategies and investment priorities across key campaigns and initiatives; partner with leadership to balance creative ambition, ROI, and resourcing needs at the portfolio level (Strategic Budget Input)
Synthesize complex audience insights, market dynamics, and competitive intelligence into actionable strategic direction; influence brand and campaign planning through data-driven storytelling and trend forecasting (Market Research)
Anticipate and define moments that connect the brand to culture; champion creative risks and partnerships that expand the brand’s presence and relevance across entertainment and community spaces (Cultural Relevance)
Establish shared success frameworks across major campaigns, driving alignment on KPIs and learning agendas; partner with Insights to surface strategic takeaways that inform future brand strategy and creative development (Measure Campaign Effectiveness)

Skills

Key technologies and capabilities for this role

Brand MarketingCampaign DevelopmentCreative DirectionBrand StrategyPositioningStorytellingMarketing CampaignsCross-Functional CollaborationProduct MarketingUASocial MediaPR

Questions & Answers

Common questions about this position

Is this a full-time position or contract?

This is a 6 month temporary contract position, full-time employment type.

What is the location for this role?

The position is based in Irvine, CA.

What key skills are needed for the Senior Brand Manager role?

Key skills include leading evocative campaign development, providing creative direction, ensuring brand consistency, coordinating global campaigns, and synthesizing market research into strategic direction.

What is the work environment like at Blizzard Entertainment?

It is a fast-paced environment where priorities can often change, involving collaboration with dedicated marketers, product marketing, UA, social, PR, and cross-functional teams.

What makes a strong candidate for this Senior Brand Manager position?

A strong candidate is passionate, strategic, and creative, with the ability to craft messaging, shape campaigns, guide brand strategy, and work in a fast-paced collaborative environment.

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Mental Health Support

Wellness Program

Relocation Assistance

Risks

Employee morale issues due to layoffs could affect productivity and innovation.

Backlash from the Microsoft acquisition may impact game development and community trust.

Loss of key talent to competitors could weaken strategic capabilities.

Differentiation

Activision Blizzard boasts iconic franchises like Call of Duty and World of Warcraft.

The company excels in cross-platform play, enhancing player engagement and retention.

Activision Blizzard's esports division capitalizes on growing viewership and sponsorships.

Upsides

Microsoft's acquisition could provide resources for innovation and expansion.

Cloud gaming services offer a broader audience without high-end hardware needs.

Augmented reality gaming experiences present new opportunities for franchise expansion.

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