Senior Brand Manager, Nutrition Division at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Minimum 6-7 years of related marketing experience in MNC FMCG industry
At least 1-2 years at the same position (Senior Brand Manager level)
Preferably background in FMCG
Bachelor's degree, preferably in Science, Marketing, or Business

Responsibilities

Develop consumer and digital marketing strategy with brand lead for better consumer engagement & experience; measure & report performance against goals (ROI and KPIs) with proposed action plan
Lead social and digital marketing campaigns & all digital activities on social media page, brand site, EC page by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution
Develop and deploy consumer journey and insight-based automated marketing campaigns via Salesforce.com; collaborate with CRM to convert leads into purchase and retention
Propose marketing, advertising, and promotional strategy of the product to achieve short- and long-term business objectives, including revenue, sales, profit, and market share targets
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy; supervise team to ensure all materials and activities align with and execute strategic direction
Manage budgets, reports, and forecasts in a timely manner; lead annual budget plan/update cycle; achieve forecast accuracy and new product launch KPI targets
Build good relationships with stakeholders in cross-function teams and align for smooth deployment of marketing programs to support brand business
Develop annual brand plan and projects, including marketing objectives, strategies, advertising, and promotion; ensure timely execution and evaluate productivity
Support Business Excellence recertification and sustain business excellence standards
Review complaints and suggestions relating to assigned products and develop action plans to address them
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards, and Corporate Business and Safety procedures
Supervise marketing executive and provide coaching/feedback to accomplish assigned projects

Skills

Key technologies and capabilities for this role

Brand ManagementConsumer MarketingDigital MarketingSocial Media MarketingMarketing StrategyROI AnalysisKPI Measurement

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

The role is based at Me Linh Point Tower, District 1, Ho Chi Minh, indicating an on-site office requirement.

What are the main responsibilities of the Senior Brand Manager?

The role involves developing consumer and digital marketing strategies, leading social and digital campaigns, deploying automated marketing via Salesforce.com, proposing promotional strategies, analyzing insights for strategy, managing budgets, and building cross-functional relationships.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, career growth, learning opportunities, caring for yourself and family, being your true self, and living a full life. It is recognized as a great place to work, one of the most admired companies, and excels in diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this Senior Brand Manager role?

Strong candidates should have expertise in consumer and digital marketing strategy, experience leading campaigns and managing teams/agencies, proficiency with tools like Salesforce.com, skills in budget management and ROI measurement, and the ability to build cross-functional relationships.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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