Senior Brand Manager, Government Marketing at Abbott

Alameda, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Diabetes CareIndustries

Requirements

Bachelor's Degree in Marketing, Business, Life Sciences, or a related field
Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry
Preferred Qualifications
MBA
Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly
Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must
Strong presentation and communication skills
Strong analytical skill – Proven ability to identify

Responsibilities

Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels (VA, DoD, and IHS)
Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels
Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging
Lead and manage creative agencies to deliver effective marketing materials to support field sales
Collaborate with the field sales leadership team to drive execution excellence
Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed
Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics
Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
Demonstrate independence by prioritizing and completing assignments
Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget owner

Skills

Brand Management

Government Marketing

VA Marketing

DoD Marketing

IHS Marketing

Marketing Strategy

Marketing Tactics

Diabetes Care

Healthcare Marketing

Sales Growth

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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