Senior Brand Manager, Glucerna at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Minimum 6-7 years related marketing experience in MNC FMCG industry
At least 1-2 years at the same position (Senior Brand Manager level)
Preferably background in FMCG
Bachelor's degree, preferably in Science, Marketing, or Business

Responsibilities

Develop consumer and digital marketing strategy with brand lead for better consumer engagement & experience. Measure & report performance and assess against goals (ROI and KPIs) with proposed action plan
Lead social and digital marketing campaigns & all digital activities on social media page, brand site, EC page… by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution
Develop and deploy consumer journey and insight based automated marketing campaigns via Salesforce.com. Collaborate with CRM to convert lead into purchase and retention
Propose marketing, advertising and promotional strategy of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy. Supervise team to ensure all materials and activities are aligned with and executed in accordance with the strategic direction
Manage budgets, reports and forecasts in a timely manner. Lead in annual budget Plan/ Update cycle. Achieve forecast accuracy and new products launch KPI targets
Build good relationship with stakeholders in cross-function team and be able to get alignment with cross-function team to deploy the marketing program smoothly to support brand business
Develop annual brand plan and projects, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution. Evaluation on the productivity
Support Business Excellence recertification and sustain business excellence standards
Review complaints and suggestions relating to assigned products and develop action plans to address them
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
Supervise marketing executive and provide needed coaching/feedback to help him/her to accomplish assigned projects

Skills

Digital Marketing

Social Media Marketing

Marketing Strategy

Consumer Marketing

ROI Analysis

KPI Management

Brand Management

Campaign Management

Consumer Engagement

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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