Senior Brand Campaigns & Paid Media Manager at Yext

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Digital AdvertisingIndustries

Requirements

7–10 years of experience in brand or media marketing at a B2B SaaS or tech company
Proven track record managing global paid media campaigns and budgets
Deep understanding of digital media, SEO/AEO, and brand measurement frameworks
Experience leading agency relationships and cross-functional partnerships
Strong analytical skills and ability to translate performance into strategic recommendations
Excellent communication and collaboration skills; comfortable influencing across teams and regions

Responsibilities

Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities
Lead paid and owned media planning, budget management, and performance reporting across all channels
Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity
Develop and manage a multi-channel paid strategy across search, display, social, programmatic, and syndication
Oversee media agencies for campaign planning, trafficking, optimization, and pacing
Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency
Forecast, report, and analyze spend against brand and pipeline KPIs
Research and evaluate new sponsorship and partnership opportunities to reach key audiences
Negotiate and manage paid newsletters, podcasts, and media properties
Activate sponsorships with compelling creative and content in partnership with Creative and Content teams
Own Yext’s global SEO and AEO programs, partnering with Web and Product to ensure technical excellence
Monitor evolving AI-powered search platforms and adapt strategies accordingly
Drive organic visibility and share of search across traditional and emerging answer engines
Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI
Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact
Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments

Skills

Key technologies and capabilities for this role

Paid MediaBrand CampaignsDigital AdvertisingSEOAEOMedia PlanningBudget ManagementPerformance ReportingProgrammatic AdvertisingSocial Media AdvertisingDisplay AdvertisingSearch AdvertisingMedia OptimizationCampaign TestingROI Analysis

Questions & Answers

Common questions about this position

What is the salary or compensation for this Senior Brand Campaigns & Paid Media Manager role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires expertise in brand awareness strategy, paid media management across search, display, social, programmatic channels, SEO and AEO leadership, budget management, performance reporting, and partnership negotiation.

What is the company culture like at Yext?

Yext features a team of innovators and enthusiastic collaborators, and is consistently recognized as a ‘Best Place to Work’ globally by Built In, Fortune, and Great Place To Work®.

Who does this role report to and what makes a strong candidate?

The role reports to the Director of Growth Marketing and a strong candidate will have proven ability to lead global brand strategies, manage budgets, oversee agencies, and drive measurable brand lift across paid, owned, SEO, and AEO channels.

Yext

AI-powered search solutions for businesses

About Yext

Yext provides AI-powered search solutions through its Yext Answers Platform, which allows businesses to give direct answers to user queries instead of just links. This platform uses natural language processing to understand the context of search queries, ensuring users receive accurate information. Yext caters to a wide range of clients, from large enterprises to small businesses, and focuses on improving search experiences in areas like marketing, customer support, and e-commerce. The company operates on a subscription model, where clients pay for access to the platform and its features, which are supported by a centralized Knowledge Graph that maintains consistent information across digital platforms. Yext also offers a training and community engagement platform called Hitchhikers, where users can enhance their knowledge and connect with others. The goal of Yext is to enhance search capabilities for businesses, leading to better user experiences and high customer satisfaction.

New York City, New YorkHeadquarters

2006Year Founded

$115MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Comprehensive Benefits Program - One of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a robust and comprehensive benefits program, which includes top-quality health insurance (medical, dental, vision), paid parental leave, a 401(k) with match or retirement pension plan, equity, commuter benefits, and more.

Invested in Your Wellbeing - In addition to our top-tier benefits, we also have a holistic wellness program that includes physical and mental health services. A few employee-favorite perks are our company-wide subscription to the meditation, sleep, and relaxation app Calm, as well as our corporate ClassPass membership.

Stay Informed - Our leadership team is committed to company-wide transparency, ranging from email blasts, biannual goal-setting days, and a weekly all-hands video meeting called Manifesto. Manifesto is a time for leadership to share company updates, showcase new products, highlight new deals, and provide kudos to well-deserved employees.

Collaborative Workspaces - Yext has amazing workspaces in many of the greatest cities in the world — from our magnificent new HQ in New York City to those in Chicago, Greater Washington DC, London, Miami, Munich, Paris, Tokyo, San Francisco, and more. Most job families within Yext allow employees to work from any office so they can experience the face-to-face collaboration, spontaneous interaction, and mutual learning that have become such hallmarks of our culture across the globe.

Life-Work Balance - We work hard and play even harder, but we also recognize that our employees wear multiple hats as parents, mentors, caretakers, volunteers, and more. That’s why we offer flexible and generous vacation, paid company and bank holidays, and sick days for when you’re feeling under the weather — all in an effort to give our employees more time to do the things they love with the ones they love and support a better life-work balance.

Upward Mobility - One of the perks of being a relatively new publicly traded company is that there is no shortage of opportunity. This means our employees are presented with countless chances to move internally. Internal mobility is at the forefront of Yext’s hiring, as are learning and development, alongside our mentorship program and monthly lunch and learns sponsored by our ERGs.

Risks

Yext's acquisition of Hearsay Systems could strain financial resources if synergies aren't realized.

Potential sale amid takeover interest may disrupt operations and client relationships.

Rapid AI and NLP evolution requires continuous R&D investment, posing financial risks.

Differentiation

Yext's AI-powered search solutions provide direct answers, enhancing user experience.

The Yext Answers Platform uses NLP to understand search query context and meaning.

Yext's Knowledge Graph ensures consistent and accurate information across digital touchpoints.

Upsides

AI-driven personalization in search results enhances user engagement, aligning with Yext's focus.

The rise of voice search highlights the need for Yext's advanced NLP capabilities.

The demand for centralized digital information management supports Yext's Knowledge Graph approach.

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