Director, Product Marketing
Pearl HealthSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, FinTechIndustries
Requirements
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
- Preferred: 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Experience in emerging payment and ecommerce trends, including digital transformation and intelligent commerce
- Knowledge of Agentic commerce and Infuse
Responsibilities
- Develop and execute regional marketing strategies in close collaboration with global and regional teams to achieve growth goals, including supporting the adoption of new digital payment and agentic commerce solutions
- Become an expert on target audiences, developing compelling value propositions and messaging focused on innovation in commercial payments and commerce
- Create marketing materials and experiential strategies aligned with regional priorities, highlighting key differentiators such as next-generation payment solutions
- Lead and manage agencies on strategic marketing projects that support business objectives and drive tangible outcomes, with an emphasis on digital transformation and seamless payment experiences
- Collaborate with global product and regional B2B marketing teams to promote thought leadership content and position Visa at the forefront of digital commerce
- Partner with regional communications leads to execute media and thought leadership programs, highlighting Visa’s role in shaping the future of payments
- Plan and execute key client/industry events and campaigns to engage target audiences and drive demand for Visa’s commercial solutions, including the introduction of innovative payment options such as Click2Pay
- Build sales enablement content and localize digital assets to support B2B campaigns and product launches, ensuring teams can effectively communicate Visa’s latest commercial offerings
- Activate ongoing marketing strategies and events to build awareness and drive demand, supporting both the launch and ongoing adoption of new solutions
- Accelerate end-user adoption by leading client marketing initiatives in partnership with country teams, supporting activation, acquisition, and usage for commercial products—especially those leveraging digital and intelligent commerce capabilities
Skills
B2B Marketing
Marketing Strategy
Demand Generation
Value Proposition
Messaging
eCommerce
Digital Payments
Agentic Commerce
Marketing Materials
Agency Management
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
Related Jobs
RemoteRemotePrincipal, B2B Product Marketing
PaytientSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteSenior Marketing Content Writer
ChartbeatSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSenior Regional Marketing Manager
ExpediaSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteGrowth Marketing Manager
JobberSalary not specified
- Full Time
- Entry Level & New Grad
RemoteStrategic Finance Manager, Marketing
Vanta$172,000 - $202,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteGrowth Lead - Brico
Pear VCSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)