Senior Associate, Segment Marketing at Humana

Kentucky, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Insurance, MedicareIndustries

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries
Experience supporting sales organizations with marketing strategy and execution
Strong writing, communication, and project management skills
Experience working with sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)
Ability to simplify complex topics and contribute to strategic storytelling
Collaborative mindset with strong attention to detail and creative thinking
Preferred Qualifications
Experience marketing Medicare Advantage or senior-focused insurance products
Familiarity with CMS guidelines and healthcare marketing compliance
Experience with agent/broker distribution models and referral-based sales cycles
Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)

Responsibilities

Support go-to-market planning for products and segments, helping to educate and enable agents to grow their book of business
Assist in the creation and management of agent-facing marketing assets, including brochures, sales kits, training materials, and digital content
Contribute to the development of creative tools and resources that drive agent engagement and support business objectives
Collaborate with sales enablement platform owners to implement content strategies across enablement technologies
Help evolve agent communications through segmented campaign strategies and new platform capabilities
Coordinate with sales, operations, and marketing teams to ensure alignment on plans and execution
Apply marketing expertise and performance insights to improve engagement across channels and formats
Partner with product and compliance teams to ensure marketing materials meet regulatory standards
Leverage voice-of-the-customer feedback and performance data to support continuous improvement
Assist in tracking campaign performance and reporting results to key stakeholders
Demonstrate Humana’s values and support new ways of working through collaboration and initiative

Skills

Key technologies and capabilities for this role

B2B MarketingAgent EngagementCampaign ExecutionGo-to-Market PlanningSales EnablementDigital MarketingEmail MarketingSocial Media MarketingMarketing AssetsSales KitsTraining MaterialsMarketing Operations

Questions & Answers

Common questions about this position

What qualifications are required for the Senior Associate, Segment Marketing role?

A Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience) and 5 or more years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries are required.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the company culture like at Humana?

Humana emphasizes a caring community committed to improving the health and well-being of vulnerable populations, with a focus on collaboration, innovation through technology and data-driven solutions, and demonstrating company values.

What makes a strong candidate for this marketing role?

A strong candidate will have a Bachelor’s degree or equivalent, 5+ years in B2B marketing (ideally in healthcare or regulated industries), and experience as a performance-driven marketer skilled in agent engagement, campaign execution, and cross-team collaboration.

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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