Senior Associate, Marketing Strategy & Operations, Liberty Street, New York, NY at Santander

Boston, Massachusetts, United States

Santander Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, BankingIndustries

Requirements

  • Background in top-tier consulting, strategy, or business operations
  • Ability to solve complex problems, align stakeholders, and enable transformation
  • Thrive in high-visibility roles influencing executive decision-making
  • Skills in strategic problem-solving, portfolio and program management

Responsibilities

  • Serve as the portfolio manager for marketing, overseeing the planning cadence, initiative intake, and prioritization against enterprise goals
  • Lead the annual and quarterly planning process to ensure initiatives are aligned with OKRs and QBR deliverables
  • Maintain visibility into the full portfolio of marketing programs, providing transparency into capacity, dependencies, and progress
  • Drive the operating rhythm of the leadership team by preparing portfolio-level updates, progress reviews, and decision-ready materials
  • Manage cross-functional, high-priority initiatives, ensuring alignment, accountability, and delivery against outcomes
  • Develop and maintain dashboards and portfolio reporting frameworks that provide visibility into initiative status, risks, and resource allocation
  • Act as a connector across teams and functions, aligning stakeholders, anticipating risks, and enabling execution at scale
  • Build playbooks and best practices that strengthen portfolio and program management discipline across the organization
  • Lead the annual and long-range budget process, ensuring investments align with the strategic portfolio and enterprise priorities
  • Drive budget governance and transparency, providing variance analysis and actionable insights at the portfolio level
  • Deliver data-driven recommendations on trade-offs and resource allocation to optimize portfolio performance and ROI
  • Establish KPIs and operating metrics that track outcomes across the portfolio

Skills

Marketing Strategy
Marketing Operations
Portfolio Management
OKRs
QBRs
Stakeholder Alignment
Business Planning
Consulting
Strategy
Business Operations

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters
1902Year Founded
$75MTotal Funding
POST_IPO_DEBTCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees

Benefits

Health, dental, & vision
401k
Flexible PTO
Parental & sick leave
Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.
'Quishing' attacks pose a growing threat to consumer security.
Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.
The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.
Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.
Santander's renewable energy financing highlights commitment to sustainable investments.
Proactive cybersecurity measures enhance customer trust and protect digital assets.

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