Sr. Lifecycle Strategist, Audience Engagement
NewsweekSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
InternshipJob Type
UnknownVisa
Media & NewsIndustries
Requirements
Candidates should possess a Bachelor's degree in Journalism, Communications, Marketing, or a related field, and ideally have 5+ years of experience in audience development, digital strategy, or content distribution. A strong understanding of digital media trends, audience analytics, and content optimization is also beneficial.
Responsibilities
The Senior Associate, Audience will take ownership for the web performance of Axios’s coverage areas, building processes to ensure thoughtful planning of audience-winning content. They will serve as the point person for identifying stories suitable for adaptation across distribution points, including Local and social video. Furthermore, this role involves developing coverage plans for news moments, interpreting performance data for editors, advising on newsletter-to-web translation, generating reader-service stories, and executing tactics to grow reporter public profiles through targeted online communities.
Skills
Audience Engagement
Performance Metrics
Content Distribution
Media Coverage
Social Media
Data Analysis
Stakeholder Management
News Cycle Understanding
Content Planning
Story Identification
Axios
Local news coverage for Charlotte community
About Axios
Axios Charlotte provides local news and information to the Charlotte, North Carolina community, covering topics like careers, real estate, travel, and food. The company generates revenue through advertising and sponsored content, leveraging its daily newsletter with over 107,000 subscribers to attract local businesses. By focusing specifically on the Charlotte area, Axios Charlotte offers in-depth coverage that is highly relevant to its audience. The goal is to keep the community informed while supporting local businesses.
Key Metrics
Arlington, VirginiaHeadquarters
2017Year Founded
$55.4MTotal Funding
SERIES_CCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
501-1,000Employees