GEO Strategy Lead
JasperSalary not specified
Senior Associate, Advertising Strategy (SEO & Digital Engagement) at Capital One
Toronto, Ontario, Canada
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, Financial ServicesIndustries
Requirements
- Bachelor’s Degree in advertising, marketing, business or a like field
- 3+ years of experience in marketing and/or SEO
- 1+ years managing external agencies or vendors, ideally within SEO, social or digital communications
- Experience leading organic search strategy, including site optimization, keyword strategy, and emerging search trends (e.g., AI-powered search) (Preferred)
- Proficient in SEO tools such as SEMrush, Google Search Console and Google Analytics (Preferred)
- Experience collaborating with cross-functional partners such as digital, analytics, and content teams to execute projects effectively (Preferred)
- Familiarity with social media management and content platforms (e.g., Sprinklr, UberFlip/Pathfactory), and experience interpreting engagement data to inform strategy (Preferred)
- Detail-oriented and process-driven with experience managing access, workflows, and governance on social and digital platforms (Preferred)
- Customer-focused with experience representing brands online and evolving communication to align with their ever evolving needs (Preferred)
- Experience self-directing and being able to manage end-to-end campaign workstreams, including strategy, delivery and reporting (Preferred)
- Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward (Preferred)
- Excellent verbal and written communication skills (Preferred)
- French language an asset (Preferred)
Responsibilities
- Lead day-to-day partnership with our external SEO agency to guide strategy, prioritize initiatives, and ensure efforts align with marketing and business objectives
- Partner with internal Marketing, Content, Web and Analytics teams to implement SEO recommendations, improve site performance, and maintain brand consistency across digital touchpoints
- Lead day-to-day partnership with our social media engagement agency and digital management platform partners to ensure proactive monitoring and engagement across social channels, update brand and product response banks (non-servicing), implement keyword strategy and monitoring on our blog, and surface insights to relevant teams
- Oversee our presence on relevant third party review platforms (e.g., Trustpilot), coordinating responses to product and brand-related feedback, and identifying insights to enhance brand trust
- Monitor performance and share actionable insights across SEO, social media and review sites to identify trends, support optimization, and inform marketing strategies
- Maintain centralized oversight of social media processes, partner with risk and compliance teams to ensure data privacy and Enterprise social media standards are met
- Stay informed of emerging AI search trends and evolving online behaviours to keep the brand positioned for the future of discovery
Skills
SEO
Social Media Engagement
Keyword Strategy
Digital Analytics
Web Optimization
Agency Management
Content Management
Online Review Platforms
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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