Senior Art Director at Critical Mass

San José, San José Province, Costa Rica

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, Creative AgencyIndustries

Requirements

6+ years branding/new business pitch experience
Exceptional communication skills and presentation skills
Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
A keen enthusiasm for and demonstrable understanding of trends and digital opportunities and new technology
Experience with brainstorming, brand concept, brand guidelines, asset/content development, and developing new business pitch materials
The ability to work on multiple projects simultaneously
Work from our Office at Zona Franca Metro 3 days a week

Responsibilities

Demonstrate comprehensive knowledge of brand and the overall industry via concept, design, and execution
Ideate and execute on deliverables that includes but is not limited to social, digital, PPT, video, experiences, and content. Often alongside a CD partner
Craft ideas agency branding that are digital-first and social by design
Build brand guideline around agency needs and vision
Prepare and present creative ideas to project stakeholders, such as agency stakeholders and integrated project leads
Take direction from internal leadership and agency creative leaders
Partner with multidisciplinary teams including account, strategy, marketing and project management to ensure that projects tasks and timelines are clear
Provide regular team mentorship and constructive feedback
Juggle multiple projects simultaneously, managing day-to-day needs and providing direction creative team as needed
Work closely with new business team to coordinate and complete pitch projects on time and with exceptional craft
Learn agencies capabilities, processes, proprietary tools to create compelling/comprehensive visuals for marketing and internal training purposes
Build relationships with agency leadership, new business leads, creative directors and other dept. leads
Promote a culture of excellence and accountability

Skills

Art Direction

Concept Development

Brand Strategy

Digital Design

Social Media Design

PPT Design

Video Production

Interactive Experiences

Content Creation

Client Relations

Pitch Materials

Team Leadership

Mentorship

Project Management

Brand Guidelines

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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