Monetization Marketing Manager

United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Digital, Subscription BusinessesIndustries

Requirements

Candidates should possess over 10 years of experience in monetization, product/growth marketing, PLG, and lifecycle strategy, preferably within digital, SaaS, or subscription businesses, holding a BS in Marketing, Business, or Economics (an MBA is a plus). Proficiency in analytical skills using tools like Excel, SQL, or data visualization platforms (Looker, Tableau) is required, along with experience in designing and executing pricing or monetization strategies. The role also demands strong communication, collaboration, project management, and leadership abilities, with experience in marketing, CRM, and experimentation tools (SFMC, Pardot, Braze, Airship, Optimizely) and analytics/tracking tools (Google Analytics, Amplitude, Tableau Looker, Tableau, BI). Experience in SaaS, mobile apps, marketplaces, or digital subscription businesses, particularly within a high-growth tech or product-led growth (PLG) company, and familiarity with A/B testing platforms and experimentation frameworks are essential.

Responsibilities

The Lifecycle Marketing Manager will lead monetization initiatives to boost revenue, customer lifetime value, and business performance by developing and implementing strategic marketing plans. Responsibilities include analyzing customer behavior and market trends to identify high-value segments, collaborating with cross-functional teams (Ecommerce, Product, Data Science, Data Technology, Finance) to align monetization efforts with business goals, and launching A/B tests and promotional experiments to optimize revenue. The role involves testing and iterating on offers, pricing, and discounts to drive acquisition, expansion, and retention, contributing to new product launches with monetization frameworks, and launching new multichannel growth strategies. Additionally, the manager will monitor and report on key monetization KPIs, conduct competitor analysis for marketing strategy, and partner with data science to develop dashboards, forecasting models, and reporting structures for revenue KPIs.

Skills

Monetization

Product Marketing

Growth Marketing

PLG

Lifecycle Strategy

SaaS

Subscription Businesses

Excel

SQL

Data Visualization

Looker

Tableau

A/B Testing

Pricing Strategy

Competitive Analysis

Marketing Strategy

Customer Segmentation

Revenue Growth

Customer Lifetime Value

Retention Marketing

Win-back Campaigns

Engagement Marketing

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

Land your dream remote job 3x faster with AI

Try Jobo Free