Senior Account Planner (Remote) at Verisart

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing, AdvertisingIndustries

Requirements

Deep expertise in omnichannel digital marketing strategy
Strong understanding of financial services marketing nuances
Ability to synthesize complex business requirements into actionable media plans
Experience operating as a strategic consultant internally and externally
Thought leadership on media strategy, channel selection, audience targeting, and performance optimization
Knowledge of channels including paid search, paid social, programmatic display, direct mail, CTV, and emerging channels
Proficiency in leveraging first-party, third-party, and proprietary consumer data assets
Familiarity with media mix models, scenario planning, and ROI optimization

Responsibilities

Develop comprehensive, integrated media strategies for client accounts aligning with business objectives, target audience insights, competitive positioning, and performance goals (25%)
Create always-on strategic roadmaps and ongoing optimization frameworks supporting long-term client relationships and managed services engagements
Design detailed campaign strategies and media plans specifying channel mix, budget allocation, audience targeting, messaging frameworks, creative requirements, and success metrics
Partner with Client Strategists to translate client business goals into actionable marketing and media strategies supporting sustained growth
Establish strategic priorities across multiple concurrent client accounts, balancing resource constraints with growth opportunities and continuous improvement
Develop test-and-learn frameworks, quarterly optimization roadmaps, and strategic pivots based on performance data, market dynamics, and client needs
Architect cross-channel media plans spanning paid search, paid social, programmatic display, direct mail, CTV, and emerging channels
Partner with Media Directors to incorporate channel-specific best practices, platform capabilities, and tactical recommendations into strategic plans
Develop audience segmentation strategies, targeting parameters, and data activation plans
Create media mix models and scenario planning to optimize budget allocation for maximum ROI
Design holistic, year-round media strategies supporting agency-of-record relationships and continuous optimization
Stay current on platform innovations, industry trends, and competitive landscape

Skills

Key technologies and capabilities for this role

Digital MarketingMedia StrategyOmnichannel MarketingCampaign PlanningData-Driven InsightsAudience TargetingPerformance OptimizationFinancial Services Marketing

Questions & Answers

Common questions about this position

Is this Senior Account Planner position remote?

Yes, this is a fully remote position.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills are required for the Senior Account Planner role?

The role requires deep expertise in omnichannel digital marketing strategy, financial services marketing nuances, and the ability to synthesize complex business requirements into actionable media plans. Proficiency in developing integrated media strategies, audience targeting, performance optimization, and creating test-and-learn frameworks is essential.

What does the company culture or team environment look like at Vericast?

This information is not specified in the job description.

What makes a strong candidate for this Senior Account Planner position?

Strong candidates will have experience as a strategic leader developing data-driven media strategies for financial institution clients, expertise in digital channels and omnichannel marketing, and the ability to collaborate with cross-functional teams like Client Strategists and Media Directors.

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

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