SDR (Sales Development Representative) - NYC at Playground

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, ChildcareIndustries

Requirements

1+ years in SDR or lead generation role in B2B SaaS
Experience at an SMB-focused vSaaS company required (Toast, ServiceTitan, Mindbody, etc.)
Proven track record of meeting lead quotas and qualifying opportunities
Strong outbound prospecting skills — you build your own lists
Comfortable with CRM tools like Salesforce
Thrives in a high-ownership, fast-growth environment
Low-ego, collaborative, and curious about customers
Based in NYC or willing to work in-person in Union Square

Responsibilities

Prospect and generate leads for enterprise accounts (multi-site operators, franchises, state organizations) via email, phone, and LinkedIn
Qualify inbound and outbound leads through discovery calls
Schedule demos and meetings for Account Executives
Build and manage outbound pipeline into net-new markets
Research prospects and tailor outreach to customer pain points
Collaborate with Marketing, Sales, and founders on lead generation strategies
Help shape our SDR processes, messaging, and playbooks

Skills

Key technologies and capabilities for this role

SDRLead GenerationProspectingCold CallingEmail OutreachLinkedIn ProspectingLead QualificationDiscovery CallsPipeline ManagementB2B SaaS

Questions & Answers

Common questions about this position

What is the compensation for the SDR role?

The OTE for this position is $90,000 subject to standard withholding and applicable taxes, with actual compensation based on factors like qualifications, experience, market demands, and location.

Is this SDR role remote or onsite?

This is an onsite role based in NYC, specifically requiring candidates to be based in NYC or willing to work in-person in Union Square.

What skills and experience are required for the SDR position?

Required experience includes 1+ years in SDR or lead generation in B2B SaaS, specifically at an SMB-focused vSaaS company like Toast or ServiceTitan, proven track record meeting lead quotas, strong outbound prospecting skills, and comfort with CRM tools like Salesforce.

What is the company culture like at Playground?

Playground offers a collaborative and supportive work environment with high-ownership in a fast-growth setting, low-ego teamwork, daily free lunch, and a focus on helping child care providers.

What makes a strong candidate for this SDR role?

Strong candidates have experience at SMB-focused vSaaS companies like Toast or ServiceTitan, a proven track record of meeting quotas, scrappiness in prospecting complex environments, and the ability to thrive in a high-ownership startup while based in NYC.

Playground

Platform for hosting and sharing virtual events

About Playground

PlaygroundApp.com provides a platform for creators and cultural makers to host and share virtual events and experiences, ranging from operas to raves. The platform connects people globally, allowing users to discover and participate in cultural events from anywhere. It serves artists, musicians, and cultural enthusiasts, helping them reach wider audiences and monetize their events. PlaygroundApp operates in the growing virtual events market, offering a curated selection of experiences that cater to diverse interests. The company generates revenue through ticket sales, subscription fees, and partnerships, supporting both free and paid events to engage a broad user base.

New York City, New YorkHeadquarters

2019Year Founded

$3.3MTotal Funding

SEEDCompany Stage

VR & AR, EntertainmentIndustries

11-50Employees

Risks

Emerging competition from platforms like Saakuru Labs could divert attention from Playground.

User adoption may be challenging if Playground doesn't differentiate from existing platforms.

A shift back to in-person events could reduce demand for virtual experiences.

Differentiation

Playground offers a unique blend of virtual and cultural arts events.

The platform connects global audiences through shared cultural experiences.

Playground supports both free and paid events, catering to diverse user preferences.

Upsides

Increased demand for hybrid events expands Playground's audience reach.

AI-driven content curation can enhance user engagement on Playground.

5G technology improves Playground's livestream quality and interactive features.

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