Nielsen

Sales Director, Merch Analytics

Chicago, Illinois, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Data & Analytics, Market Research, Data & AnalyticsIndustries

Director of Sales - Retail Analytics

Position Overview

We are seeking an ambitious and results-oriented Director of Sales to join our Retail Analytics team. In this individual contributor role, you will drive new revenue growth, expand existing client relationships, and position our innovative Retail Analytics solutions as essential tools for the modern retailer. You will combine the drive of a hunter with the discipline of a farmer—acquiring new logos, growing established accounts, and closing complex deals with strategic precision. Working in close partnership with Product Area Experts and the Customer Success team, you will ensure that prospects and clients realize maximum value from our offerings. You will also serve as the voice of the customer, bringing market feedback and emerging needs back to our product management and operational teams to fuel future innovation.

Responsibilities

Pipeline Management

  • Build and manage a robust sales pipeline through disciplined opportunity management, rigorous pipeline hygiene, and consistent rhythm and pace.
  • Deliver accurate and timely sales forecasts, ensuring a strong pipeline-to-quota coverage at all times.

Client Acquisition

  • Proactively identify and acquire new clients to expand the book of business through targeted prospecting, lead generation, and consultative engagement.
  • Execute land-and-expand strategies, starting with pilot engagements and growing into broader solution deployments.

Account Management and Expansion

  • Cultivate deep relationships with existing clients, identifying upsell and cross-sell opportunities that align with client business goals.
  • Act as a trusted advisor to client stakeholders, understanding their challenges and positioning our Retail Analytics solutions as strategic assets.

Consultative Selling and Solution Development

  • Use a consultative sales approach to uncover client needs, define problem statements, and partner with Product Area Experts to elevate the business.
  • Scope, position, and close deals that deliver measurable business impact for clients.

Sales Presentations and Demonstrations

  • Prepare and deliver compelling, customized sales presentations that clearly articulate the business value and differentiation of our solutions.
  • Carry out effective product demonstrations in partnership with Product Area Experts and Sales engineers.

Negotiation and Deal Closure

  • Lead high-stakes negotiations, structuring complex deals that satisfy client needs while driving profitable growth.
  • Close business with a disciplined, strategic approach to contract and commercial terms.

Market Research and Competitive Intelligence

  • Conduct continuous research on industry trends, competitor activities, and emerging technologies.
  • Leverage insights to refine sales strategies and position our Retail Analytics solutions competitively.

Cross-Functional Collaboration

  • Partner closely with Product Area Experts and Customer Success managers throughout the sales cycle to deliver tailored solutions and ensure long-term client success.
  • Provide structured, actionable feedback to Product, Marketing, and Delivery teams to inform roadmaps and go-to-market strategies.

Training and Mentoring

  • Provide guidance, mentorship, and sales best practices to junior team members, contributing to the development of a high-performance sales culture.

Qualifications

  • Bachelor’s degree in Business, Marketing, Analytics, or a related field; Master’s degree preferred.
  • 10-12 years of consultative selling experience, with a proven record of exceeding sales targets and closing complex, multi-stakeholder deals.
  • Strong domain expertise in Retail Analytics, Data SaaS Solutions and/or AI technologies.
  • Exceptional communication, presentation, and interpersonal skills.
  • Proven ability to build and maintain strong client relationships.
  • Demonstrated success in managing a sales pipeline and forecasting accurately.

Employment Details

  • Employment Type: Full-time
  • Location Type: Remote
  • Salary: (Not specified)

Application Instructions

  • Must be in the US at the time of application to be considered for this role.

Skills

Sales
Pipeline Management
Client Acquisition
Account Management
Strategic Selling
Consultative Engagement
Forecasting
Relationship Building
Market Feedback

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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