Retail Marketing Specialist EMEA at Withings

Issy-les-Moulineaux, Île-de-France, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Consumer Electronics, RetailIndustries

Requirements

First successful experience in Retail Marketing, Trade Marketing, or Category Management preferred (internship or apprenticeship accepted)
Strong strategic mindset and understanding of the retail ecosystem (in-store and online)
Analytical approach with the ability to interpret data and propose actionable insights
Excellent project management and organizational skills, capable of handling multiple priorities in a dynamic environment
Strong communication and collaboration skills, with the ability to work cross-functionally

Responsibilities

Manage the marketing budget in coordination with the Key Account Manager, for your region in line with business priorities, optimizing investments based on ROI and performance results
Plan and execute trade marketing initiatives to support key commercial moments and boost visibility and sell-out performance
Conduct systematic post-mortem analyses for each action to evaluate performance, identify learnings, and drive continuous improvement
Lead the co-construction and enhancement of tools that enable performance tracking and post-mortem analysis, ensuring data-driven decision making
Coordinate the development of in-store materials (POS, displays, leaflets, catalogues) in collaboration with the internal creative studio
Ensure best-in-class online product presence, including optimized assets, enriched A+ content, and consistent review management
Plan, execute, and optimize retail media campaigns (Criteo, Valiuz) to maximize visibility, traffic, and conversion across retail partners
Act as a key interface between the marketing team, Key Account Managers, and retail partners to ensure seamless implementation of 360° campaigns
Contribute to the ONLINE Assets Strategies for new Retail in collaboration with Product, Sales, and Studio teams
Support product listings, content development, and promotional tools to ensure successful online and in-store rollouts
Plan and coordinate review campaigns to strengthen product visibility and consumer trust
Conduct post-launch analyses and continuous listing optimization to maximize performance and visibility
Support the planning and execution of retail activations and brand experiences with key partners (e.g. Fnac/Darty, Boulanger, Elkjop, Coolblue)
Ensure brand consistency and impactful visibility across all retail touchpoints
Contribute to local adaptation of campaign toolkits and promotional plans
Support the creation of training materials to empower sales teams and enhance execution in the field
Work closely with marketing, sales, and operations teams to ensure full alignment with business objectives
Contribute to campaign reporting, ROI tracking, and post-activity performance analysis
Share learnings and best practices to continuously improve retail marketing effectiveness across the region

Skills

Trade Marketing

Retail Execution

Budget Management

ROI Analysis

Post-Mortem Analysis

Performance Tracking

POS Materials

In-Store Displays

A+ Content Optimization

Review Management

Retail Media Campaigns

Withings

Designs and manufactures smart health devices

About Withings

Withings focuses on digital health technology by creating smart health devices like the ScanWatch, which monitor health metrics such as steps, sleep patterns, heart rate, and oxygen saturation. These devices cater to health-conscious individuals, athletes, and content creators who want to track and enhance their health and fitness. Customers can buy products directly from the Withings website, with flexible payment options including pay-later plans and interest-free installments, along with a 30-day return policy for added convenience. The accompanying mobile app syncs with the devices to help users track long-term health trends, fostering engagement and loyalty. Withings distinguishes itself through its award-winning customer service and a global community of over 1 million users who support each other in their health journeys. The company's goal is to empower individuals to take control of their health through accessible technology and community support.

Issy-les-Moulineaux, FranceHeadquarters

2008Year Founded

$89.5MTotal Funding

SERIES_BCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from AI-powered health devices could challenge Withings' market position.

Complexity and installation issues of Omnia mirror may deter potential buyers.

Regulatory scrutiny on new health solutions like BPM Vision may delay market entry.

Differentiation

Withings offers a comprehensive range of smart health devices, including the ScanWatch.

The Omnia smart mirror provides a 360-degree view of health, enhancing user engagement.

Withings' direct-to-consumer model with flexible payment options sets it apart in the market.

Upsides

AI integration in devices like Omnia enhances personalized health insights and user satisfaction.

Expansion into cardiovascular health with BPM Vision and Cardio Check-Up attracts health-conscious consumers.

Growing interest in at-home health monitoring boosts demand for Withings' smart devices.

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