Retail Marketing Specialist Benelux at Brooks Running

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Sportswear, MarketingIndustries

Requirements

Bachelor’s degree (preferably in business/marketing)
1+ years of relevant business experience (brand, footwear, retail & lifestyle experience)
Strong understanding of brand building and integrated marketing approach
Strong understanding and knowledge of marketing channels and brands
Readiness to travel with Sales and Marketing Management to account meetings and tradeshows

Responsibilities

Support in the development and execution of retail marketing activities and activations for key retailers
Work closely with the BLX Marketing Manager, BLX Sales Manager, Sales Reps, Tech Reps and wider BLX marketing team to provide consistent marketing messages in-store and online aligned to account orderbooks of selected accounts
Act as an initial point of contact for retail client relationships with key account buyers and marketing teams
Plan and monitor respective account marketing budgets under the direction of the Marketing Manager
Ensure consistent and continuous visibility of the Brooks brand and products within selected Focus and Key Accounts at POS (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell through within account base
Coordinate the production of Digital Asset Packs to be shared with all accounts in the Benelux
Support Marketing Manager with in-market advice to build the Paid Media Retailer strategy for selected accounts in the Benelux
Execute the paid media strategy activation with selected accounts and report back on results
Fill in Quarterly report template for selected Key Accounts and present to team in Quarterly report meeting
Travel with Sales and Marketing Management to account meetings and tradeshows for retail marketing presentations and other commitments
Present Go-To Market Marketing content to select retailers and attend sell-in meetings
Partner closely with all other BLX marketing areas including event attendance, Partners, Social, Digital, Ambassadors, Run Communities, to achieve consistent brand communication
Monitor and report on Retail activity using KPI’s & Metrics agreed with Marketing Manager
Execute project requests digital retail and partner with Retail Marketing teammates on large-scale projects
Provide updates to BLX Marketing Manager and EMEA Retail Marketing Manager to enable them to ensure brand consistency and alignment with EMEA marketing strategy
Keep up to date on new POS tools, in particular digital retail tools, and identify potential opportunities to innovate or improve our existing processes

Skills

Retail Marketing

Marketing Planning

Paid Media

Digital Assets

Client Relationship Management

In-Store Activations

Campaign Monitoring

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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