Retail Marketing – Senior Professional, Retail Brand, Nike Oxford Circus at Nike

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Marketing, Sportswear, FashionIndustries

Requirements

Minimum 4 years’ experience in marketing, with a strong focus on physical retail marketing
Deep understanding of the UK & Ireland consumer landscape, especially London, with insights into Gen Z, youth culture, and sport
Proven experience in agency management, including creative development and cost control
Commercial mindset with the ability to craft consumer journeys that drive conversion
Strong communication skills, both written and verbal, with the ability to tailor messaging
Knowledge of the creative process, from ideation to execution; Adobe Suite experience is a plus
Agile and adaptable, with a growth mindset and a passion for continuous improvement
Familiarity with the sporting goods retail landscape, including competitors and multi-brand environments

Responsibilities

Execute seasonal and seasonless Retail Brand moments in Nike Oxford Circus, ensuring campaigns are localized and impactful
Collaborate with UK & Ireland Retail Brand Marketing, Visual Merchandising & Styling, and EMEA Retail Marketing to deliver world-class in-store experiences
Lead the briefing, management, installation, and maintenance of seasonal product storytelling, ensuring high standards of execution and content capture
Partner with external agencies to conceptualize and deliver pinnacle expressions of Nike innovation and storytelling
Provide consumer insights and feedback to fuel global strategies and elevate local relevance
Leverage physical and digital marketing tools to drive traffic and engagement
Support store design and project management teams on large-scale initiatives including sporting moments, refits, and fixture updates
Stay close to the consumer by spending time in-store and in the marketplace, observing behavior and identifying opportunities to enhance the experience
Manage multiple projects simultaneously, prioritizing effectively in a fast-paced environment

Skills

Retail Marketing

Brand Activation

Visual Merchandising

Campaign Execution

Project Management

Consumer Insights

Storytelling

Event Management

Digital Marketing

Stakeholder Collaboration

Content Creation

Agency Management

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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