Retail Marketing Coordinator- DACH at Brooks Running

Münster, North-Rhine-Westphalia, Germany

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Sporting Goods, ApparelIndustries

Requirements

Completed apprenticeship in Retail, Business, Marketing or similar
Minimum 1 year in a Marketing/Sales role, preferably in sporting goods, retail or lifestyle industry
Fluency in German (absolute must), advanced level in English
Good understanding of brand building and integrated marketing approach
Experience in co-operation with sales and retail marketing
Readiness to travel and attend meetings and offerings with customers as well as events
Able to generate new ideas and creative solutions
Drive & energetic, trend-conscious

Responsibilities

Support the Marketing Manager & Retail Marketing Team on every step of the planning and execution of retail activation for account segments (Buying Groups, Key Accounts, Field Accounts)
Coordinate the execution of agreed seasonal retail marketing and “always on” POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget for Tier 2 accounts
Review for consistent and continuous visibility of the Brooks brand and products within selected accounts (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell through within account base
Monitor and document Point of Sale materials to be distributed with all accounts in the DACH region dependent on classification. E.g. Track which stores we have shoe towers with the support of Tech Rep Team
Monitor respective account activation budgets, under the direction of the Retail Marketing Manager
Coordinate and execute special in-store and corporate events for retailers, ensure on-time and in budget execution, under the direction of the Retail Marketing Manager
Support Sales and Marketing team with execution of DACH vendor shows and retail-based events
Travel to account meetings and tradeshows for retail marketing presentations
Be the first point of contact for client buyers and marketing teams for Tier 2 Accounts
Proof the catalogue, tech and brand activation guide each season
Distribute training tools for Tech Reps provided by EMEA Marketing Team
Provide hands-on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required
Fill in Quarterly report templates for selected Tier 2 accounts

Skills

Retail Marketing

Social Media Engagement

Communication Skills

POS Management

In-store Graphics

Marketing Planning

Execution Coordination

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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