Responsable Modalité CT - FBFA / CT Modality Manager - FBFA at GE Healthcare

Bucharest, Bucharest, Romania

GE Healthcare Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Medical ImagingIndustries

Requirements

  • Expertise in CT (Computed Tomography) modality, including technical knowledge provided through Sales Specialists
  • Ability to define and execute commercial and marketing strategies aligned with international teams
  • Strong coordination skills with LCT and MCT levels for forecasting and business execution
  • Proficiency in market analysis (needs, competition, pricing, market shares)
  • Experience in sales management, including managing a team of Modality Sales Specialists
  • Knowledge of local healthcare regulations, EHS (health, safety, environment), and GEHC quality processes
  • Effective communication skills with commercial, service, marketing teams, and international stakeholders
  • Ability to build and maintain long-term relationships with healthcare stakeholders (hospitals, radiology practices, imaging centers)

Responsibilities

  • Develop and execute the overall CT strategy in the FBFA region to achieve operational objectives in market share, orders, revenues, margin, and customer satisfaction
  • Define local CT portfolio strategy, including positioning, pricing, and configuration management, within the international framework
  • Manage positioning, pricing, and profitability of the CT modality
  • Develop a localized marketing strategy in coordination with the International Modality Team and execute it locally across all CT segments
  • Manage a team of Modality Sales Specialists responsible for selling CT in their areas
  • Achieve quarterly and annual targets for orders, revenues, and margins through commercial strategy
  • Coordinate closely with LCT and MCT for aligned forecasting and efficient business execution
  • Communicate effectively with sales, service, and marketing teams to maximize sales potential and share opportunities
  • Establish and maintain strong, long-lasting relationships with healthcare stakeholders
  • Ensure compliance with company policies, quality processes, local health/safety/environment regulations, and GEHC requirements
  • Participate in EHS activities to promote safer working conditions
  • Analyze and monitor the local market (needs, competition, prices, market shares)
  • Identify and develop opportunities to grow market share, orders, and revenues
  • Track the market and provide accurate current and forecasting data using available tools
  • Communicate market information (including competition) effectively to/from the field and to the international CT marketing team
  • Act as interface between the region/market and international CT marketing to define marketing strategy (customer segmentation, targets, campaigns, trade shows, pricing, products, sales tools)

Skills

CT Modality
Computed Tomography
Sales Strategy
Marketing Strategy
Team Management
Pricing Strategy
Market Share Growth
Revenue Management
Profitability Analysis
Customer Satisfaction

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters
1892Year Founded
N/ACompany Stage
Data & Analytics, HealthcareIndustries
10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.
Regulatory challenges may delay AI application expansions in healthcare.
Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.
The company supports over 300,000 patients daily with its healthcare technologies.
GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.
Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.
Collaboration with Wayra accelerates digital health innovation in EMEA.

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