Sales Development Representative (SDR) – LoyaltyPlay at Mistplay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile Apps, Loyalty Programs, SaaSIndustries

Requirements

Ability to strategically research and identify high-potential mobile app publishers (ideal customer profile: apps with in-app currency and high user volume) in a defined territory, focusing on key decision-makers (VP/Director of Monetization, Head of Revenue/Growth, App Product Owners)
Proficiency in high-volume, multi-channel outreach using cold emails, LinkedIn Sales Navigator, and cold calls to generate interest and secure initial meetings for the account executive team
Capability to clearly articulate LoyaltyPlay's value proposition, explaining how it generates additional revenue, improves user Lifetime Value (LTV), and creates a powerful 'play-and-earn' engagement loop
Experience using CRM tools (e.g., Salesforce) to log activities, manage opportunities, track progress toward monthly goals, and report on trends, risks, and successes
Ability to conduct initial discovery and qualification calls to deeply understand customer needs

Responsibilities

Generate qualified leads and secure new business opportunities with top mobile app publishers as the engine of commercial growth
Perform high-volume multi-channel outreach activities (cold emails, LinkedIn Sales Navigator, cold calls) to generate interest and book first meetings for the account executive team
Use CRM (e.g., Salesforce) to record activities, manage opportunities, track progress toward monthly goals, and report trends, risks, and successes
Conduct initial discovery and qualification calls to deeply understand customer needs

Skills

Key technologies and capabilities for this role

Sales DevelopmentProspectingLead GenerationCold CallingCRMB2B SalesOutbound SalesSales PipelineCustomer EngagementFrenchEnglish

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

In Canada, Mistplay follows a hybrid model requiring 3 days per week in the office, with locations at Toronto (400 University Ave) and Montreal (1001 Blvd. Robert-Bourassa).

What are the main responsibilities of this SDR role?

The role involves generating qualified leads and securing new business opportunities with top mobile app publishers, including strategically researching and identifying high-potential publishers with in-app currency and high user volume.

What skills are needed for the Sales Development Representative position?

Key skills include strategic research to identify high-potential mobile app publishers and experience in sales development, particularly in generating qualified leads for a performance-based monetization solution.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this SDR role at Mistplay?

A strong candidate excels at identifying high-potential mobile app publishers, particularly those with in-app currency and high user volume, and has experience driving commercial growth through qualified lead generation.

Mistplay

Loyalty platform rewarding mobile gamers

About Mistplay

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units"—points that can be redeemed for rewards like gift cards. The company generates revenue through partnerships with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience that enhances user engagement.

Montreal, CanadaHeadquarters

2016Year Founded

BUYOUTCompany Stage

Consumer Software, GamingIndustries

201-500Employees

Risks

Subscrible's ad-free gaming catalog could attract Mistplay's user base.

The competitive mobile gaming landscape may increase user acquisition costs for Mistplay.

Mistplay's reliance on ad revenue is threatened by the trend of ad-free gaming experiences.

Differentiation

Mistplay combines game discovery with a robust rewards system and social features.

The platform offers personalized game recommendations through an AI-driven recommendation engine.

Mistplay hosts weekly contests, enhancing user engagement and retention.

Upsides

Mistplay's recognition as a top employer enhances its brand reputation and attracts talent.

The company's growth, with over two million monthly active users, indicates strong market demand.

Majority investment from GrowthCurve Capital provides resources for accelerated growth and innovation.

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