Remote Digital Experience Specialist - Canada at Baton

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Content Marketing, Digital MarketingIndustries

Requirements

Bachelor’s degree preferred
Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
Excellent communication skills

Responsibilities

Analyze website performance metrics to inform strategic recommendations
Lead content audits and create Keep-Update-Delete reports
Develop intuitive navigation structures and information architecture
Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others
Provide UX and CRO-focused feedback on wireframes and visual designs
Ensure alignment with client brand messaging and visual identity
Co-lead the project delivery process alongside a Project Manager
Contribute to user journey mapping and documentation
Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
Propose and implement A/B and multivariate tests to support continuous improvement
Conduct qualitative research, including stakeholder interviews and persona development
Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
Support brand messaging strategy and product positioning
Collaborate on naming, copy tone, and style guidance deliverables
Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities
Deliver high-quality, on-spec work within established deadlines
Communicate clearly and confidently with internal teams and client stakeholders
Collaborate across departments including design, development, content, and SEO
Track project progress in internal project management tools
Review and edit deliverables from colleagues as part of peer-review workflows
Maintain alignment with client goals and internal quality standards
Assist with formatting, information synthesis, and reporting as needed
Explore and develop new service offerings, with the support of managers and senior colleagues
Understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing
Collaborate with senior members of staff to develop strong in-house knowledge stores, policies and processes
Work closely with Brafton's development team, CMS, production teams and other departments toward the timely and successful completion of tasks
Contribute to the evolution of service offerings and internal processes
Stay current with industry trends in UX, data analysis, and content strategy
Help build knowledge libraries, templates, and best practice documentation

Skills

Key technologies and capabilities for this role

WordPressElementorHubSpotWebflowUXCROInformation ArchitectureA/B TestingContent AuditUser Journey MappingQA Testing

Questions & Answers

Common questions about this position

Is this position remote, and where is it available?

This is a remote, full-time contract position open to candidates across Canada.

What platforms will I use to design and build website content?

You will design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.

What are the key responsibilities for website redesign and optimization?

Key responsibilities include analyzing website performance metrics, leading content audits, developing navigation structures, designing content in platforms like WordPress and Webflow, providing UX feedback, co-leading project delivery, user journey mapping, QA reviews, and implementing A/B tests.

What is the employment type for this role?

This is a Contractor Full-Time position.

What qualities make a strong candidate for this Digital Experience Specialist role?

Strong candidates are detail-oriented, strategic, and creative, with the ability to deliver high-quality work on time, communicate clearly with teams and clients, collaborate across departments, and maintain alignment with client goals.

Baton

Marketplace for buying and selling small businesses

About Baton

BatonMarket.com is a marketplace for buying and selling small businesses, providing a user-friendly platform for small business owners and potential buyers. They offer free business valuations by a Chartered Financial Analyst and ensure all listings are verified with financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners for additional services, allowing them to provide essential services at no cost to business owners. Their goal is to facilitate smooth transactions and support small business owners in improving their operations.

Richmond, MassachusettsHeadquarters

2021Year Founded

$5.4MTotal Funding

SEEDCompany Stage

Consulting, Financial Services, Real EstateIndustries

11-50Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Mental Health Support

Parental Leave

Risks

Emerging platforms like MicroAcquire increase competition in the SMB acquisition market.

Reliance on partner fees may be threatened if partners bypass Baton.

Economic downturns could reduce small business sales, affecting Baton's transaction volume.

Differentiation

Baton offers free business valuations by a Chartered Financial Analyst.

Baton provides verified listings with 3-5 years of financial data.

Baton facilitates productive introductions between buyers and sellers.

Upsides

Baton raised $2.8M, indicating strong investor confidence.

Baton generated 500 free valuations, showing high demand for their services.

Baton leverages AI to offer 4 million business estimates, enhancing valuation accuracy.

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