Regional Sales Manager - North England at Deliveroo

Birmingham, Alabama, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, TechnologyIndustries

Requirements

Be comfortable with targeting new business and have sales experience
5+ years of sales and commercial experience
Time spent managing a team and ensuring that they hit targets

Responsibilities

Manage a team of Field Sales Executives in North England, ensuring they hit sales targets
Provide direct support in-the-field signing best local restaurants through compelling proposals and complex negotiations
Support Regional Managers to translate local knowledge into team priorities
Work closely with Regional Directors to deliver regional strategies
Role model best-in-class behaviours in Salesforce
Support the roll-out of training programmes and provide 2-way feedback
Manage direct reports to map, prospect, pitch, and close highest potential restaurants in an organised fashion
Work with commercial teams to structure complex deals and negotiate effectively with restaurants
Own overall pipeline management in the region with regular reviews
Understand and communicate Deliveroo’s value proposition via physical visits, emails, calls, and social media
Keep senior internal stakeholders informed of sales progress
Spend significant time in-field leading teams, providing structure, clarity on priorities, and setting clear, stretching goals
Hire top-tier talent, manage onboarding, role-model best practices, and embed tools, processes, and rules of engagement
Strictly manage underperformance via PiPs working with HR
Gain in-field insights into challenges and opportunities and work with Head of Sales to roll out improvements (e.g., Salesforce efficiencies)
Align with Regional Managers/Commercial Managers on priorities (e.g., CVP gaps) and support Business Development Managers with key deals involving cross-functional support (e.g., Marketing)
Optimise team market work including efficient routing, track competitor moves, and surface market insights
Act as first point of escalation for the team, resolving local issues quickly and keeping the region aligned with wider priorities
Sample food from high-quality establishments, attend restaurant and food meet-ups, and show interest in new cuisines
Achieve key goal of number of priority restaurants signed each month, plus onboarding excellence, upsells, maximising commercial opportunity, selling marketing packages, and menu completeness at go-live
Spend time giving feedback and training to junior team members on sales performance

Skills

Key technologies and capabilities for this role

Sales ManagementTeam ManagementSalesforcePipeline ManagementNegotiationProspectingPitchingDeal StructuringCommercial AcumenValue Proposition Communication

Questions & Answers

Common questions about this position

What does the Regional Sales Manager role involve in terms of team management?

You will manage a team of Field Sales Executives in North England, ensuring they hit sales targets, providing in-field coaching, hiring top talent, onboarding, and performance management including PiPs.

Is this a remote position or does it require fieldwork?

The role requires significant in-field presence, including direct support signing restaurants, leading teams on the ground, and physical visits to restaurants.

What location does this role cover?

The position is for the Regional Sales Manager covering North England.

What kind of experience or skills make a strong candidate for this role?

Strong candidates will have commercial savvy, entrepreneurial ambition, sales expertise in prospecting and closing deals, negotiation skills for complex deals, and people management experience including coaching and performance management.

What is the team and reporting structure for this position?

You report directly to the Head of Sales, work closely with Regional Directors and their teams, and manage a team of Field Sales Executives while collaborating with commercial teams.

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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